Do you want to expand your skills in Marketing but don’t know where to start from? Are you considering a career in Marketing but you don’t want to invest a lot of money without researching into the field first?
I have made a list of 5 ways you can improve your Marketing Skills (traditional and digital) for free. All you need to invest is your time and effort. Now, let’s get to it:
1. The Digital Garage
There are no doubts about the massive influence Google plays in the Digital Marketing landscape nowadays. Recognising that, they’ve created the completely free online training called The Digital Garage, where you have access to 89 lessons. In this training you will learn Online Marketing Fundamentals ranging from basic definitions of “SEO”, “SEM”, “retargeting”, etc, to tactics that you can utilise in your Marketing strategy.
If you’re an experienced Digital Marketer, you might find the training repetitive but you can jump the videos and get certified by answering the quizzes and tests. This training is definitively very helpful to early Digital Marketing students, small entrepreneurs and people who want to start getting familiarised with Online Marketing.
2. Hubspot Learning Center
Hubspot, one of the biggest providers of CRM software in the market right now, also has it's own Learning Center. Their most famous course is the Inbound Marketing course where they'll give you lessons and tests on the topic.
They also have classes on Contextual Marketing, Inbound Sales, Email Marketing, Content Marketing, etc. All the courses will have quizzes at the end of classes and a bigger test at the end of the course. Hubspot will also provide you certifications for completing and passing the tests in theses topics.
These courses are a great opportunity for Marketing students and even professionals who are already working in the field, to gain some valuable insights and expand their knowledge.
3. Podcasts
There is a lot of free quality content out there and podcasts seem to be making a return for 2018. Listening to podcasts can be very fun and easy because you can learn something new while driving or commuting, or even when you are running at the gym. All you need to do is to find and download an app that allows you to listen to podcasts and choose from a huge range of channels with focus on Marketing.
4. YouTube
If you are a more visual person, don't worry! There is also a lot of free Marketing content on YouTube. Check out this post by Forbes on The Six Best YouTube Channels For Marketers.
5. Meetups and Events
And last but not least, meetups and events. Networking and connecting with the right people is not only important for Marketing professionals, is also a great opportunity to expand your knowledge and get seen by the right people. There are a lot of free events and meetups that you can find through Eventbrite and Meetup.
I hope you enjoy and put to use some of those tips, if you have any suggestions of other platforms or ways to boost your Marketing skills, don't hesitate in commenting below.