The author of the "Content Shock" concept, and leader in the industry, Mark Schaefer publishes yet another amazing article based on a real case study: https://www.businessesgrow.com/2017/08/07/marketing-personal-services/
In a world where everyone is using Content Marketing, publishing blog posts after blog posts, posting impersonal stuff on Social Media, and just being bland in your communication as a company, you have to stand out.
How?
By being more human, argues Mark.
One of the ways of doing that is associating people and faces to your company, through personal branding. It looks like I'm a bit ahead lol, since I already have a vlog going on, where I document my journey.
You can check that out too, here: 
Comment your thoughts on this. Would love to hear different points of view. Have an awesome day!