In marketing, one of the rules is to invest in advertising to attract new customers. Often, with proper marketing, all investments pay off in a big plus. You can't count people as your customers unless you have their contacts.
- The cost of attracting a new customer pays off with sales to that customer, even if you give something away for free or sell much lower than the cost price.
- The first purchase in the company can be carried out not for money, and for providing the client of the contacts.
- The company has as many real and potential customers as it has contacts of people who have made at least one purchase.
When you first contact the client you need to sell him something for a song or even give as a gift to get contacts. After receiving the contacts, you will be able to convey to people their promotional offers using different advertising channels.