This is what separates the mediocre marketer from the ones that cash out big time.

So you are an affiliate marketer? I hope you did your homework and chose your niche, chose your products and maybe you even created a Facebook page and/or a webpage. Now it's time to market the product to your target audience. And that's where most good advice ends.

See, all these tutorials and "courses" you get on affiliate platforms cope just with technical stuff. Yes, you can learn how to create a facebook page, open a webshop, etc. Everybody can do that. It is a recipe you just have to follow.
You can (and should!) even learn how to create Facebook Ads, Google Ads, Instagram Ads, and so on. But
However, somehow the ads don't work as you expected. Somehow, people don't buy your products. You got the technology right, but you messed up the marketing stuff.

In this article, you will learn 3 simple, but vital rules to make your audience BUY what you offer them.

Been there, done that

When I started with affiliate marketing, I quickly became disillusioned. I set up social media profiles, web pages, sales funnels, email lists, and so on. Heck, I even hired freelancers to write pitches and marketing texts for me. But it didn't work out.
The problem with those freelancers was: They didn't have a clue how to write a good marketing text. See, if they were able to sell products like madmen, why would they still do freelancing instead of selling their own stuff?
So I had to learn how to write marketing texts. It's so simple that it hurts: How could you ever be a marketer without learning how to write marketing stuff?
The truth is: There are many techniques and tips I could teach you. However, I wanted to come out with some simple and useful stuff that you can incorporate in your own writing within minutes.

I learned about these three rules quite a while ago, and I tried them on various occasions: Marketing texts, ads, landing pages, emails and so on. And the results were mind-blowing!
Not only have I gotten many more sales (in fact, it was just after learning these rules when I got my break even), I also felt way more secure when writing pitches.
So here they are, the 3 rules. I don't even remember anymore where I learned about them, but I will surely never forget them:

Rule #1: People buy based on Emotions

You might think, you buy for logical reasons. But I tell you: You decide what and when to buy based on emotions. Only after you made the decision, you think about it logically. In fact, you will almost always justify with logic what you already decided based on your emotions.

This is huge, so let me tell it again: People decide to buy based on emotions, and later justify it with logic.

People buy, because they are excited about a product and because they feel the urge to buy it. Look at all those big brands: They don't sell products, they sell feelings:
Luxury goods or clothing brands target feelings of self-worth and status in the community.
Athletic brands target excitement and adventure.
Chocolate brands target taste. Have you ever bought chocolate, because you needed those extra calories? I highly doubt it.

If you affiliate market an online course, sell the feeling of being a successful entrepreneur to your potential customers. How does it feel to be on your own? To become financially free? Sell them how good it feels to finally drive that Ferrari, travel the world, and so on.

If you sell skin cream, sell them the soft feeling their skin would have. Sell them how beautiful they would look after applying that cream for just one week! Sell them, that they enter a new level of society, friendship and erotic when they have softer skin than anybody else.

If you sell weight-loss products, well, I'll leave that up to you. I think you got the idea by now.

Rule #2: Your product should solve one particular problem

"Niche down". Find sub-niches within your niche, then find a product, and then only market one aspect of it. This might seem counter-intuitive, but it makes sense.
Let's suppose the following scenario: You have acne and you are searching for a remedy. You go into a shop and find 2 different creams. One says it helps against acne and cellulitis, while the other has a big sticker on it saying: "The Best Acne Cream".
Which cream would you choose? See, if you find a product that solves that one problem you currently have, a product that seems to be a 100% fit, you will buy it. At least most people would, even if that product is more expensive than the alternatives! You rather trust the expert.

That doesn't mean you have to ignore all the other cool features of your product. It just means for your ad, your landing page or your email: Present that one feature that appeals most to the target audience.

The bonus is: If your product has two cool features, you could create two landing pages! Two sets of ads, emails, and so on. You immediately double your audience size without the extra research work of finding new products.

Rule #3: Sell stories

You think a Ferrari is an expensive car? Well, how much do you believe Silvester Stallones Ferrari would cost if he were to sell it?

Stories help you to stand out from the crowd and make your product unique. Coin a story around your product, and you will sell much more.

This is even stronger when your story is about how your product already solved problems of other customers:
Don't sell just another "How to get followers on Instagram" video course. Tell your potential customers how this course has helped over 100 people gaining over 90.000 followers already. Tell them how people became influencers by applying the content of that course. You will be surprised just how powerful 2 or 3 sentences can be.

Conclusion

If you have read that far, you know by now what you have to do: Incorporate these three rules in your next marketing text, email, ad, blog post and in your landing page. The results will speak for themselves.