Advertising is a powerful tool that has been used since the beginning of companies, since it seeks to inform consumers about their products, as well as their location and prices to attract more consumers.
However, modern advertising took its first steps with the invention of the printing press, back in the 17th century, when newspapers appeared and with them the first commercial advertisements.
On the other hand, the development of technology has become part of the consumer's daily life, lifestyle and media preferences, reasons why it is necessary to consider before choosing the media where the advertisement will be placed, without ignoring the objective of advertising which are to inform, persuade, compare or simply remind consumers by determining the nature of the request and the target audience.
That is why, nowadays advertising has become very dynamic and one of the most innovative applications has been the Internet, due to the innovation in interactive and personalized forms of advertising for products.
It should be noted that the Internet in the advertising field has become a powerful tool to increase sales in any company, since it allows to maintain a certain connection with consumers at a lower economic cost than other media.
Consequently, the negative of the little use of the internet to advertise the business or company brings a decrease in sales, as well as a low competitiveness of entrepreneurs in the area, waste of available resources, which results in a low positioning in consumers, ignorance of the existence of the range of products that can offer that ultimately brings loss of economic and financial resources..