'Pokemon Go' is officially the biggest mobile game ever and the hype is now everywhere in the world. It is a marketing revolution and it will open new opportunities for entrepreneurs. In the moment local stores profit very much from "Lure Modules", which already brings many new costumers to caffés and restaurants...
For those not yet in the know: Pokémon GO uses your phone’s GPS and camera to turn the real world into a massive hunting ground for the iconic creatures. It also transforms local landmarks and businesses into "Pokémon Gyms" (where trainers go to train their Pokémon and battle other teams) and "PokéStops", which players can physically visit to stock up on free accessories and items like PokéBalls. If a "Lure Module" is activated to a "Pokéstop", usually many people come there, because many Pokemons are spawning near by this place for 30 minutes. If you are a shop, caffé, or restaurant owner, I suggest you to download the app to you smartphone and just buy some "Lure Modules" in the shop. Then make a request that the building of your restaurant etc. will become a PokeStop, or a place near by your catering building.
But what is next with Pokemon Go, is it just a short-time hype, or will there be more?
Yes there will be more and I think some people will earn good money from selling rare Pokemons for example...
Here you can read some of the latest news about the next update in august:
Article 1: http://www.rollingstone.com/culture/news/whats-next-for-pokemon-go
Article 2: https://www.engadget.com/2016/07/25/whats-next-for-pokemon-go-custom-locations-more-monsters/
Best regards and hear you!
Jonas Ahrens