Working out an online strategy can be a tricky business: after all, there’s plenty of conflicting advice out there, and as choice grows, more options are available. You can’t do them all by yourself, can you? Maybe, but getting help would be a wise move to prevent burnout.
One popular strategy that many marketers use is the “be everywhere” strategy. This is exactly what it sounds like, and it is pretty easy to execute: simply set up your website, your original content (through a blog), and build your social media presence.
But hold on, that’s not enough. See, the average user visits 45 sites and 28 apps a month… and that number is increasing. Most likely you’re not on all of these sites! But what you can do is “be everywhere” on Google for your keywords.
At the same time, you need to constantly be active, and customer-centric. With organization, you’ll soon be on top of a lot of things, particularly if you stay in tune with current trends. This means thinking in real time and being granular with your data (or, being very specific for search engines so they can find you).
Innovation is also at the core of all this. People are excited by innovation and new things, and proving that you’re going something new, dynamic, and inventive can soon build up a valuable buzz that helps your brand to go viral. Even if you’re in a saturated niche, you can still achieve this: you just need to get your thinking cap on!
The core point of this strategy is simple: you can be everyone as one person, but you can strive to become the center of attention for your keywords – something that will truly make you “be everywhere” in this age of hype!