There are many impressive and useful online marketing tools you can use to create an effective marketing strategy for your business. Here are 7 effective online marketing tools you need to know about.
- HubSpot
HubSpot is very popular and effective software that includes marketing, sales, and customer service tools to improve all facets of your business. With HubSpot, you'll have everything you need to grow your business and increase conversion rates.
Several of HubSpot's products start out free. You can set up lead capture forms, send kickback emails, and get basic analytics reports for free. Additionally, you can track emails, schedule sales meetings, and live chat with visitors. You can even set up a help desk and ticketing system on the freemium plan.
Of course, things get more sophisticated from there with Starter, Professional, and Enterprise tiers. And if you work with other marketing technology products you’ll be able to integrate and use them with HubSpot.
- BuzzSumo
BuzzSumo connects influencers with companies looking the partner with them. This tool is great for companies who are unsure of how to reach their target demographic. The user can search the database of top influencers in their field of expertise, and then reach out to form affiliations.
BuzzSumo also gives you the ability to view past trending topics and mentions. The analytics feature can give you a peek at what you should be monitoring, as well as areas you can improve.
Finally, you can use the tool to analyze the content most shared and referenced. Who is linking to it and sharing it, etc?
- Proof
The proof is designed to help you display your social proof on your website in the most effective and convincing way possible. It's very easy to download, all you have to do is copy and paste their pixel onto your site page.
Once you paste the pixel, it will integrate with your site (or CRM) and show your targeted customers:
Social media posts
Reviews
Video testimonials
Hot streak notifications
Live Visitor counts
Additionally, you can get a look at your customer's demographics by looking at their Visitor ID information.
- Survey Anyplace
Survey Anyplace has streamlined the survey creation experience by allowing you to build your own surveys and tailor them to your brand's unique needs.
It's very different from the classic survey creator, they have streamlined for mobile and optimized the survey experience so that it's quick and simple, with a visual emphasis if desired.
The more accurate data you get from your users, the better your insights can be.
- Trello
Trello is a content brainstorming and calendar service that allows you to collaboratively create and share ideas across multiple individuals and teams.
It operates more as a content planner than the content scheduler. You can create notecards for article topics, marketing campaigns, or other subjects your team may focus on. On each card, users can take notes, record instructions, update the project status, and assign cards to certain people.
Trello is a comprehensive tool for content strategists looking to really plan out their editorial calendar.
- Google Analytics
Analytics is a free service offered by Google that allows you to track and analyze customer data. It's the most popular analytics tool on the web, and for good reason. It's simple to use, but it's also very powerful and highly customizable.
While all it takes to get started is a simple javascript snippet (best implemented via Google Tag Manager), what you can do with the tool is really only limited by your imagination (and possibly your developer's time).
- Canva
Canva is a subscription service for people who need the web design to be easy and might not have the budget for a full-time graphic designer. Optimized for mobile, Canva makes design easy for amateurs with its visually appealing drag-and-drop features. It's very popular and pretty effective too.
You can create shapes, logos, charts, graphs, images, ads, and your own presentations with custom fonts using the design tools available in Canva.
It has millions of images in its library and access to them is right at your fingertips.
Make your research and you will discover more online marketing tools for your business. Read reviews first and then decide which is best for your business.
The internet and technology are changing pretty fast so you need to change your marketing strategies to grow effectively your business.