The race among consumers is who got there first, bragging rights. Content does not matter sometimes because all consumers want is to go there. At least what I observe in cafes or places to eat and places to visit. If someone posted online a picture of food or place, then the chain reaction is set. What will the marketers do? Nothing. Sit back and watch. The idea of quality content is lost.
RE: ARGHH NO MORE CONTENT PLEASE!!