Friend of mine sent me this after it showed up in his feed and there’s an important lesson to marketing basically anything.
Expect people to not know things and work with that.
When you talk or post about RFK's killer, "Sirhan Sirhan", and how he's being granted the first phase of parole (likely to get out of jail in four months) you can't just show a photo of RFK and say his killer is given parole.
Why?
It happened 53 years ago.
Only people around the age of 60 could realistically remember it happening.
60% of people using social media are the ages 16-24.
Around the same percentage are people outside of the United States.
Some people will comment how teenagers could not know who RFK is, but lets add some perspective to it.
RFK died in 1968.
We live in the same time gap between now and 1968 as people in 1968 from 1915.
Finding it strange that teenagers today don't know RFK would be like teenagers in 1968 not knowing Teddy Roosevelt had a some named Theodore Roosevelt Jr who was a state assemblyman, assistant Secretary of Navy and ran for Governor of New York, getting panned by his cousin FDR.
Something which is basic history note, but happened so long ago that it's not really expected to be known.
It's not saying teenagers are dumb or people are dumb, but nobody really needs to know who RFK was, the same way they didn't need to know Theodore Roosevelt Jr in 1968.
History is sort of an endless thing and not expecting people to remember all of it is key.