Great post! I'm excited to see where this goes.
I've been trying to finalize my own thoughts about this stuff, but haven't put anything down yet. I do think clarifying who we are and what our unique business proposition is matters. Network effect and platform loyalty are really important hurdles for us to overcome in the attention economy. Many people use Facebook, for example, to stay connected with friends and family. Until those friends and family are on Steemit, they will continue to use Facebook because it currently enjoys a natural monopoly on that attention due to their massive network effect and the quality of the service they offer.
How can Steemit compete with that? Many who I've introduced to Steemit still post on Facebook for those reasons. The rewards aren't enough for them to post here instead because they don't post things for rewards, they post to stay connected. I came here and built new relationships and new connections. Many are unwilling to do invest more time and attention to do that because they are already spread thin. If Steemit isn't comparing itself to Facebook, then is it more like Reddit? Or maybe Medium? Understanding ourselves is the first step towards a clear vision to what we will become and how we will get there.
RE: The 2017 Steem Growth Plan