Branding is easy if you have billions of marketing budget
It can be difficult if you have only millions, it could be impossible if you are a nonprofit without any budget - really? No - some options that help a small or not existing budget holder to raie brand awareness of a charity, foundation or other organisation without marketing budgets such as (certain) universities and hospitals.
Organise your media lists
That should be quite easy and should be first ground work in PR to build relations with key journalists that might help in to raising your public profile. But please be prepared to tell a story because if you fail the first one-on-one meeting with the meda that could alread be the end.
Social media management tools
When you have a story to tell and created PR content make use of it for your social and other marketing channels - but re-shape / adapts it to the relevant audiences. Use the free social media management tools to track success and draw conclusions - I use Tweetdeck and Socialbakers but there are others out as well such as Hootsuite.
Visual design tools
There are so many free graphic design tools everywhere on the web that can enable a normal writer to become a designer alread lol - well almost. Not listing all software or online editors but make sure you always have some visial content to sell with your story / written content.
Source: PRDailyand Pixabay