Social media marketing will raise brand awareness instantaneously in an interesting and engaging way. Sure, meticulous planning and hours spent in the boardroom knocking ideas back and forth is all part of nailing that effective SMM strategy, but once you have a Eureka moment that aligns your brand message, tone, content, platforms and goals, there is no better online marketing discipline to connect with customers on a personal level.
A 2017 survey noted that 97% * of construction companies employed some form of social media to promote their business, yet only 9% of companies outsourced their SMM.
Like any other discipline, to get the best ROI on any SMM strategy you need to employ people in the know. There’s a whole lot more to it that creating a Facebook page, uploading corporate images to Pinterest or tweeting about the latest industry news (though the latter couldn’t hurt.)
You need the services of a marketing agency in Dubai with the experience and know-how to get your construction business trending.
So, let’s look at three proven SMM practices that will help your construction business to accumulate followers – and hopefully clients.
Knowledge of Your Customers
You don’t necessarily need to have a masterful understanding of every single social media platform (there are more than you may think to choose from) but is a good SMM strategy is founded on an expansive knowledge of consumer and client psychology.
You need a solid understanding of who your customers are and what would appeal to them. This is where a digital marketing agency in Dubai will be able to help you. SMM agency professionals get paid to communicate with people effectively online. They understand what would appeal to businesses in the construction sector and, more importantly, how to get their point across.
A good digital marketing agency in Dubai will first create customer personas. The agency will research customer demographics and create tiered target personas to market your business to. This enables an agency to use the right SMM platforms and create content specifically geared toward the construction industry.
This may sound simple, but it’s the details that can make or break a SMM campaign. A customer persona will include age, gender, geographical location, expectations, interests and many other factors. The more precise the persona, the more targeted the SMM campaign – and successful a campaign will be.
Identifying the Right Social Media Platform
Once you have your target personas, the next stage is to identify which social media platforms they’re using – and which could be utilised to get people engaged and talking about your construction business.
Believe it or not, the most popular social media platform in Dubai isn’t Twitter or even Facebook. With a whopping 97% of residents and 96% or citizens, * the most popular social media platform in Dubai is Whatsapp.
A good social media and SEO agency in Dubai will understand how to use Whatsapp to actively promote your construction business. YouTube videos of your latest construction project highlighting the stages of completion, before finishing with a panoramic video showing how the building has enhanced Dubai’s already breath-taking skyline is a content that should be shared on social media.
Positive feedback could be shared via a link on Twitter or Facebook. You should also cultivate connections on LinkedIn. Such is the sophistication of social media nowadays; all of this can be done in the palm of your hand with a smartphone.
Not only that but a digital marketing agency in Dubai will help your construction business to create multi-platform content, create a digital footprint across all your social media. This will direct traffic to your website and engage clients further.
Sharing Valuable Content Only
It’s not just about where you share content, it’s what you share. Content of value will greatly enhance the brand reputation of any construction business in Dubai. Poor, uninspired irrelevant content will do one thing only: isolate potential clients.
Any highly experienced SEO and social media marketing agency in Dubai knows the difference between content that attracts customers and content that repels customers and will focus a SMM campaign on only sharing content that adds value to your construction business.
Not 100% what content of value is? Hire a proven Dubai-based digital and social media agency. Uninspired content will quickly induce brand fatigue, causing clients to become bored and ask the question that no business, construction or otherwise, ever wants to hear, ‘what’s in it for me?’
3Digital is a multi-national full-service digital design agency based on a collaboration of close siblings and deep friendships that have lasted more than three decades. Our CEO, Rashad Al-Safar is based in Dubai and has comprehensive skill base and unsurpassed customer commitment ethos.
Perfectly positioned to grow your business, we have our fingers on the pulse of all things digital.
To find out more visit: https://3.digital/
Sources:
http://blog.constructionmarketingassociation.org/social-media-in-construction-2017-survey-results/
https://www.khaleejtimes.com/news/general/here-are-uaes-most-popular-social-media-apps