Market research by Markerly has indicated that ratio of likes and shares are decreasing logarithmically when amount of followers of a person in social media is more 1k. That supports another study by Expercity that claims micro-influencers have 22.2X higher conversation rate. That all means micro-influencers are more efficient.
However there are several bottlenecks for brands when working with micro-influencers. How to find required micro-influencers? How to be sure they are real? How to manage them? How to pay them? How to check they deliver the promised?
By consolidating the most outstanding demographic layers - talents, MDL Talent Hub is going to provide an exceptional opportunity for brands to promote their products and services via authentic infuencers.
Reputational algorithm of MDL platform insures that talents’ popularity is real based on the events he or she is working on, qualitative community feedback analysis, overall demand for the talent, and cumulative statistics of affiliated social media accounts. Thus brands can be sure their money are spent in an appropriate way.
Thus brands can simply sell with a discount their products and services directly on MDL platform's marketplace. Selling, but not giving for free or paying for advertisment will ensure internal motivation of talents to consume.
What is important is that MDL Talent Hub is working with real offline influencers who can promote brands not only online, but also within their offline environment. Working with micro influencers is cheaper, so you can create a long-term advertising strategy that will look less like advertising and more like genuine brand appreciation by the influencer you are working with.
MDL Talent Hub empowers micro-influencers and provides moral and efficient tool for brands to promote their products.