Who are you REALLY writing copy for? Hopefully, you're talking to your ideal customer when writing your web copy and creating content. But who are they?⠀
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For effective copy, you should have a clear picture in your head who your target audience is. Here are some questions to help you determine who this person is.⠀
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✨ Is it a man or a woman?⠀
✨ Where do they live?⠀
✨ How old are they?⠀
✨ Where do they work?⠀
✨ What do they use social media for?⠀
✨ What time are they on social media?⠀
✨ What do they like? Or want?⠀
✨ What is their biggest problem?⠀
✨ What can you help them with?⠀
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Once you've figured out who you're talking to on the other side of the screen, you can write more effective copy. Most importantly, imagine what problems this person has and tell them how you can solve them.⠀
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Who's your target audience?⠀