Highlights from: How to be an Effective Content Marketer - 21 Mar 2014, Sydney (Part 1 of 2)

Below are some of my Tweets, Photos & Highlights from a 1/2 day session on#effectivecontent (How to be an Effective Content Marketer). It was a well attended session held at The Establishment, George Street, Sydney. All ticket proceeds went to charity - Below is the agenda for the afternoon.

1. Mark Vozzo@MarkVozzoAttending "How to be an effective content marketer" run by @WarcAsia @TrinityP3@King_Content #effectivecontentFri, Mar 21 2014 02:32:09ReplyRetweetFavorite
2. Ed Pank 1st up from @WarcAsia takes to the stage #effectivecontent .Here's the agenda pic.twitter.com/6hwgtnXp6RMark Vozzo@MarkVozzo·Fri, Mar 21 2014 02:38:06ReplyRetweetFavorite
3. Looking forward to an insightful pm w/ @TrinityP3 and @King_Content#effectivecontent pic.twitter.com/UcvnKMEZ6jWarcAsia@WarcAsia@RadhikaR··Fri, Mar 21 2014 02:23:41ReplyRetweetFavorite
4. Jacqui Smith@gigglyfridayHere with 250 #marketers for the @TrinityP3 @King_Content @WarcAsia seminar in Sydney this afternoon #effectivecontent @llianeclarkeFri, Mar 21 2014 02:28:35ReplyRetweetFavorite
5. King Content@King_ContentContent cannot be expected to go viral on it's own. You need a distribution strategy that ties native, paid and search #effectivecontent@MarkVozzo·Fri, Mar 21 2014 02:48:48ReplyRetweetFavorite
6. Section 1: The Content Revolution - Ed Pank from Warc
7. @edpank from  http://warc.com  at #effectivecontent pic.twitter.com/3NZcDhu4SLPaul Dunn@Belief_First@nicolatillin··Fri, Mar 21 2014 02:43:24ReplyRetweetFavorite
8. Looking forward to @WarcAsia @TrinityP3 @King_Content seminar on #effectivecontent Here's a sneak peak at #warc preso pic.twitter.com/2ivdd5ZJmREd Pank@edpank@nicolatillin··Thu, Mar 20 2014 23:57:56ReplyRetweetFavorite
9. Daniel O'Keeffe@dokeeffe88Excellent presentation from @WarcAsia about 6 approaches to content marketing #effectivecontent@MarkVozzo·Fri, Mar 21 2014 03:15:20ReplyRetweetFavorite
10. PPR @PPRtweets@edpank Content is King, so distribution is Queen #effectivecontent#contentmarketing@MarkVozzo·Fri, Mar 21 2014 02:34:08ReplyRetweetFavorite
11. Constance V@sydney_digital90% of US brands produce content but only 39% have a clear strategy, gap to fill here#effectivecontent@MarkVozzo·Fri, Mar 21 2014 02:36:42ReplyRetweetFavorite
12. Jess Norton@JessNorto" If content is king, it means distribution has to be queen" - Ed Pang #effectivecontent@ruthfelice·Fri, Mar 21 2014 02:38:23ReplyRetweetFavorite
13. Mark Vozzo@MarkVozzoNice example by @edpank from @WarcAsia on interactive video  http://www.onlybecausewecan.com  - a youth fashion label. #effectivecontentFri, Mar 21 2014 02:44:38ReplyRetweetFavorite
14. WarcAsia@WarcAsia"Content marketing requires discipline" @edpank #effectivecontentFri, Mar 21 2014 02:39:09ReplyRetweetFavorite
15. Lucy Sutton@LucySuttonOz.@edpank: success in #contentmarketing requires long-term thinking #effectivecontent@posull78·Fri, Mar 21 2014 02:38:32ReplyRetweetFavorite
16. Kye Mackey@KyeMackeyBe CAMPAIGN led; SOCIAL led; CUSTOMER led. #effectivecontentFri, Mar 21 2014 02:38:28ReplyRetweetFavorite
17. @edpank says engagement, distribution channels, sharing are reasons why #contentmarketing matters #effectivecontent pic.twitter.com/51UVlJypDfKing Content@King_Content@WarcAsia··Fri, Mar 21 2014 02:33:37ReplyRetweetFavorite
18. Skye Murray@skyemurray'Dominant screen is now the smartphone' @edpank #effectivecontentFri, Mar 21 2014 02:33:55ReplyRetweetFavorite
19. contentgroup@contentgroup90% of B2C businesses in US say they are using #contentmrkting but only 39% admit to having a strategy #effectivecontent @WarcAsia@kelcharls·Fri, Mar 21 2014 02:34:50ReplyRetweetFavorite
20. TheRemarkablesGroup@TheRemarksGroup"If content is king then distribution is queen" @WarcAsia #effectivecontentFri, Mar 21 2014 02:35:31ReplyRetweetFavorite
21. WarcAsia@WarcAsiaUsing an online interactive film to promote the brand. Great case from ONLY  http://bit.ly/1g7lkI9  #effectivecontent@ruthfelice·Fri, Mar 21 2014 02:41:46ReplyRetweetFavorite
22. King Content@King_ContentContent cannot be expected to go viral on it's own. You need a distribution strategy that ties native, paid and search #effectivecontent@MarkVozzo·Fri, Mar 21 2014 02:48:48ReplyRetweetFavorite
23. contentgroup@contentgroupctd 5. Success requires long term thinking 6. Pull, don’t push #effectivecontent@WarcAsia@kelcharls·Fri, Mar 21 2014 02:39:01ReplyRetweetFavorite
24. Mark Vozzo@MarkVozzoGr8 example on how Pfizer combatted counterfeit Viagra with content (banners and SEM) #effectivecontent . Thx @edpank @WarcAsiaFri, Mar 21 2014 02:53:54ReplyRetweetFavorite
25. Mark Vozzo@MarkVozzoRT @WarcAsia: Turning an “old” cookie into an icon, Oreo Daily Twist  http://bit.ly/1iIKIsY  #effectivecontent 100 images in 100 daysFri, Mar 21 2014 03:01:12ReplyRetweetFavorite
26. Lucy Sutton@LucySuttonOz.@edpank: Real time is more than being timely. #effectivecontent@MarkVozzo·Fri, Mar 21 2014 02:59:54ReplyRetweetFavorite
27. Lucy Sutton@LucySuttonOz.@edpank: Pull marketing offers a value exchange between the brand and the customer. #effectivecontent@MarkVozzo·Fri, Mar 21 2014 03:01:50ReplyRetweetFavorite
28. Mark Vozzo@MarkVozzoGr8 example how JetBlue Getaways ran an #effectivecontent online gameshow. Nice tie in wth display & social. Thx @edpank frm @WarcAsiaFri, Mar 21 2014 03:09:47ReplyRetweetFavorite
29. Lisa Cugnetto@LisaCugnetto'Be authentic with your content, lead with people not products. Pull not push' @edpank#effectivecontent @King_Content @WarcAsia @TrinityP3@MarkVozzo·Fri, Mar 21 2014 03:14:23ReplyRetweetFavorite
30. Billy@cloudcontrolI hope we get ed pank's slide deck. #effectivecontent@RadhikaR·Fri, Mar 21 2014 02:37:24ReplyRetweetFavorite
31. Session 2: Panel Discussion
32. The #effectivecontent panel has taken the stage..feat @WarcAsia @luanazugman@ToddWheatland @skyemurray @antonbuchner pic.twitter.com/TVKaZ6YgjoKing Content@King_Content@MarkVozzo··Fri, Mar 21 2014 03:13:01ReplyRetweetFavorite
33. Mark Vozzo@MarkVozzoPanel Q.: Show of hands "How many have formal content mktg plans?" Only 3-4% raised their hands. Why? We have silos. #effectivecontentFri, Mar 21 2014 03:19:48ReplyRetweetFavorite
34. Mark Vozzo@MarkVozzoRT @dokeeffe88: @MarkVozzo shows there is still a scattergun approach. #effectivecontent Agreed! Panel says: problem lies in were CM$ lives?Fri, Mar 21 2014 03:28:15ReplyRetweetFavorite
35. Mark Vozzo@MarkVozzoPanel Q: Does content length affect engagement? Short (500 words) vs mid (up to 1000) vs Long (1500+). What do u think works best?Fri, Mar 21 2014 03:37:47ReplyRetweetFavorite
36. Mark Vozzo@MarkVozzoRT @MarkVozzo: Panel Q: Does content length affect engagement? Short vs mid vs Long. What works best? #effectivecontent Answer: Long winsFri, Mar 21 2014 03:42:09ReplyRetweetFavorite
37. Mark Vozzo@MarkVozzoPanel Q #effectivecontent event Syd - Who is doing gr8 content mktg? A: @LornaJaneActive called out, also @TheEconomist & @NatGeoFri, Mar 21 2014 03:45:37ReplyRetweetFavorite
38. 360 Degree Marketing@360DMGWorking with an agency in relation to content helps to scale things and keep things moving @skyemurray #effectivecontent@MarkVozzo·Fri, Mar 21 2014 05:29:18ReplyRetweetFavorite
39. Section 3: Managing Content Marketing for Successful outcomes - Darren Woolley from TrinityP3
    This was a great session that raised a lot of questions that made you think and reflect on your business in relation to producing and measure content marketing activity.  It's a great slidedeck for those considering to start a Content Marketing program.
40. Darren Woolley from @TrinityP3 opening the #effectivecontent seminar pic.twitter.com/F4NVKfDqVBKing Content@King_Content·Fri, Mar 21 2014 02:32:41ReplyRetweetFavorite
41. Peter O'Sullivan@posull78@darrenp3 'If you understand your audience then #contentmarketing is relatively easy' #effectivecontent@morethanroute66·Fri, Mar 21 2014 04:23:59ReplyRetweetFavorite
42. Love this quote - sums up a blogger's role in brand partnerships perfectly #effectivecontent pic.twitter.com/0D1F6KCTUsTheRemarkablesGroup@TheRemarksGroup@amgreenhalgh··Fri, Mar 21 2014 03:14:53ReplyRetweetFavorite
43. Gr8 slide by Darren Woolley of @TrinityP3 content marketing strategy. #effectivecontent pic.twitter.com/Rrc5BNpBnBMark Vozzo@MarkVozzo·Fri, Mar 21 2014 04:27:28ReplyRetweetFavorite
44. 360 Degree Marketing@360DMG@darrenp3 if you do nothing you create a vacuum which your competitors can fill at your expense #effectivecontent@MarkVozzo·Fri, Mar 21 2014 05:24:28ReplyRetweetFavorite
45. Some gr8 food for thought on "success" of content marketing #effectivecontent thx @TrinityP3 pic.twitter.com/DGTljVNYFfMark Vozzo@MarkVozzo·Fri, Mar 21 2014 04:30:32ReplyRetweetFavorite
46. PPR @PPRtweets@darrenp3 The role of #contentmarketing is not just creation but facilitation and amplification #effectivecontent@MarkVozzo·Fri, Mar 21 2014 04:32:28ReplyRetweetFavorite
47. Gr8 list of role and responsibilities for running an #effectivecontent marketing program . Thx @TrinityP3 pic.twitter.com/qLJDBQzGJZMark Vozzo@MarkVozzo·Fri, Mar 21 2014 04:37:58ReplyRetweetFavorite
48. Gr8 questions to ask yourself abt resourcing (internal vs external) to do #effectivecontent mktg. Thx @TrinityP3 pic.twitter.com/vatRsIsERWMark Vozzo@MarkVozzo·Fri, Mar 21 2014 04:43:26ReplyRetweetFavorite
49. Below is a book I'll add to me reading list.
50. Adding this to my #ReadingList on #effectivecontent - book by Joseph Jaffe - ZERO thx @darrenp3 pic.twitter.com/XxJHCv5123Mark Vozzo@MarkVozzo·Fri, Mar 21 2014 04:48:51ReplyRetweetFavorite
51. We are halfway: Agenda for the rest of afternoon #effectivecontent in Syd. by @TrinityP3 @WarcAsia @King_Content pic.twitter.com/CbPM2lo742Mark Vozzo@MarkVozzo·Fri, Mar 21 2014 04:36:09ReplyRetweetFavorite

To be continued...