Highlights from: How to be an Effective Content Marketer - 21 Mar 2014, Sydney (Part 2 of 2)

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Section 4: Content Marketing Culture Shift - Todd Wheatland from King Content Todd is one of my most favorite presenters on the subject of Content Marketing in Australia. His slide deck was awesome.

1. Next up @ToddWheatland from @King_Content takes the stage at #effectivecontentin Sydney "The Establishment" pic.twitter.com/1p9W8BKoZdMark Vozzo@MarkVozzo·Fri, Mar 21 2014 04:52:31ReplyRetweetFavorite
   
2. Mark Vozzo@MarkVozzo"Content Marketing is a philosophy, not a department." Nice quote by @ToddWheatlandof @King_Content at #effectivecontent event.Fri, Mar 21 2014 04:56:00ReplyRetweetFavorite
   
3. Luana Zugman@luanazugmanOur job as content marketers is to create our internal Rock Stars. Leverage employees in the journey @ToddWheatland #effectivecontent@King_Content·Fri, Mar 21 2014 05:00:56ReplyRetweetFavorite
   
4. Mark Vozzo@MarkVozzoRT @LucySuttonOz: .@ToddWheatland: You cannot over-communicate #effectivecontent ... but there is a limit as you don’t want to Spam.Fri, Mar 21 2014 05:00:36ReplyRetweetFavorite
   
5. Mark Vozzo@MarkVozzo"Don't make content part of your Search strategy." Quote by @ToddWheatland at #effectivecontentFri, Mar 21 2014 05:05:11ReplyRetweetFavorite
   
6. Here is my most favorite Quote from this event...Thanks Todd Wheatland!
   
7. "Content Marketing is a commitment, not a campaign." My fave quote from #effectivecontent . Thx @ToddWheatland pic.twitter.com/oLHUtyANChMark Vozzo@MarkVozzo·Fri, Mar 21 2014 05:11:16ReplyRetweetFavorite
   
8. davidpembroke@davidpembroke#effectivecontent I like the idea of a content "event'. Disagree that #contentmarketingis a campaign.Fri, Mar 21 2014 02:42:33ReplyRetweetFavorite
   
9. Mark Vozzo@MarkVozzoGr8 #effectivecontent event, but I still think SEO is critical for content 2 be found. My blog #SEO tips -  http://blogs.salesforce.com/au/2014/03/seo-experts-share-tips.html …Fri, Mar 21 2014 05:25:31ReplyRetweetFavorite
   
10. Section 5: Brain Tumors & about the Cure Brain Cancer Foundation - Dr Charlie Teo This was a very inspirational presentation.
    
11. Charlie Teo from Cure Brain Cancer Foundation takes to the stage at #effectivecontent - attendees raised $6K pic.twitter.com/FMXHGmLhCfMark Vozzo@MarkVozzo·Fri, Mar 21 2014 05:36:35ReplyRetweetFavorite
    
12. Mark Vozzo@MarkVozzoDr Charlie Teo founded key hole brain surgery 15yrs ago. He also had lunch with Dalai Lama. Gr8 2 hav him on stage at #effectivecontentFri, Mar 21 2014 05:43:57ReplyRetweetFavorite
    
13. Thx Dr Charlie Teo for talking to us at #effectivecontent abt brain cancer research & keyhole surgery pic.twitter.com/bW9q5jTdF6Mark Vozzo@MarkVozzo·Fri, Mar 21 2014 05:47:18ReplyRetweetFavorite
    
14. Craig Gregory@CraigGregory“@antonbuchner: Inspirational Dr Teo! We need to help create a CM strategy for your work! #effectivecontent” amazing work, so inspirational!@antonbuchner·Fri, Mar 21 2014 05:55:55ReplyRetweetFavorite
    
15. Then Camilla Cooke (whom I've had the pleasure of working with when I was at Microsoft) takes to the stage with a fantastic presentation.
    
16. Next up: @camilla_cooke (whom I've worked with) she talks abt how CureBrainCancer Foundation uses #effectivecontent pic.twitter.com/UbRqfWibhbMark Vozzo@MarkVozzo·Fri, Mar 21 2014 06:00:49ReplyRetweetFavorite
    
17. The Final wrap
18. What a great & insightful pm. Thank you all for joining us at #effectivecontent w/ @TrinityP3 and @King_Content pic.twitter.com/EwoL8TdgExWarcAsia@WarcAsia@MarkVozzo··Fri, Mar 21 2014 06:11:16ReplyRetweetFavorite
    
19. The #effectivecontent event closes. See pic for Link to get slides. Thx @TrinityP3@WarcAsia & @King_Content pic.twitter.com/kJOIcJ9nuWMark Vozzo@MarkVozzo·Fri, Mar 21 2014 06:18:10ReplyRetweetFavorite
    
20. Thanks for a great afternoon TrinityP3, Warc and King Content.
    
21. We're all set up and really to roll! See you at 1pm Sydney content marketers! #effectivecontent pic.twitter.com/CWvOntVB4CKing Content@King_Content·Fri, Mar 21 2014 01:07:18ReplyRetweetFavorite
    
22. ...we then all headed down stairs for drinks and networking.  It was a great afternoon. Thanks. Please feel free to share this with folks that were unable to make the event and who have an interest in Content Marketing.