Highlights: The Marketing Academy's 2016 Review with Mark Ritson - 12 Dec 2016

Here are some highlight tweets from The Marketing Academy (TMA's) final event of the year at the Utzon Room, Sydney Opera House. The #TMALecture with @MarkRitson

1. @markritson reviews 2016 at The @MktgAcademyAus Christmas Lecture in the Opera House. #AusLeaders #TMALecture pic.twitter.com/8ABua4zZGBCarter Murray@CarterMurrayCOM·Mon, Dec 12 2016 04:40:08ReplyRetweetFavorite
   
2. Sergio Brodksy opening up the mArketing review of 2016 #TMAlecture#marketingacademy pic.twitter.com/nZsjh6OekdMarketing Academy Au@MktgAcademyAus·Mon, Dec 12 2016 04:17:19ReplyRetweetFavorite
   
3. Looking forward to @markritson 's big views #TMALecturepic.twitter.com/2CyjfQCaExantonbuchner@antonbuchner·Mon, Dec 12 2016 04:23:11ReplyRetweetFavorite

#10 The Masters screw up

1. Marketing Academy Au@MktgAcademyAus@markritson top 10 events in marketing. 10. Masters Home Improvement. A colossal f#ck up up against Bunnings. #TMAlecture #marketingacademyMon, Dec 12 2016 04:24:06ReplyRetweetFavorite
   
2. @markritson explaining the matchy matchy culture of the oligopolistic approach. Those days are over #TMAlecture #marketingacademy pic.twitter.com/qhtGE73D87Marketing Academy Au@MktgAcademyAus·Mon, Dec 12 2016 04:31:57ReplyRetweetFavorite
   
3. Nice talk review by @markritson about how Master screwed up, an old school oligopoly response. They closed yesterday. /via #TMAlecture pic.twitter.com/MZWXEBuWoNMark Vozzo@MarkVozzo·Mon, Dec 12 2016 04:35:53ReplyRetweetFavorite
   
4. Melinda Maillard@MelindaMaillardOligopoly sounds like a great place to live. Apparently not! #TMALecture@MktgAcademyAus @markritsonMon, Dec 12 2016 04:49:00ReplyRetweetFavorite
   
5. Marketing Academy Au@MktgAcademyAus@markritson Masters was created because strategists thought it was about matching and not shifting status quo #TMAlecture #marketingacademyMon, Dec 12 2016 04:30:35ReplyRetweetFavorite
   

#9 Unilever Budgeting - We need to more to "Zero base budgeting"

1. Marketing Academy Au@MktgAcademyAus@markritson #9 is unilever's move to zero based budgeting #TMAlecture#marketingacademyMon, Dec 12 2016 04:33:57ReplyRetweetFavorite
   
2. Marketing Academy Au@MktgAcademyAusComplete your research. STP. Build your own purchase funnel. Set SMART objectives.#TMAlecture #marketingacademyMon, Dec 12 2016 04:41:11ReplyRetweetFavorite
   
3. Mark Vozzo@MarkVozzo#TMAlecture nice quote by @markritson "Strategy before tactics" anyone that starts with a digital marketing budget is an idiot.Mon, Dec 12 2016 04:41:52ReplyRetweetFavorite
   
4. #TMAlecture nice slide by @markritson abt 'zero base budgeting' nice caveat /via @MktgAcademyAus pic.twitter.com/TatIiyQChqMark Vozzo@MarkVozzo·Mon, Dec 12 2016 04:52:30ReplyRetweetFavorite
   
5. antonbuchner@antonbuchner@markritson enlightens the audience of the SOMA Database for accounting. Is it Big Data? No the "straight out of my arse" DB #TMALectureMon, Dec 12 2016 04:38:43ReplyRetweetFavorite
   
6. Marketing Academy Au@MktgAcademyAus@markritson calculate the value of achieving. Annualise the value. Brief your agencies.#TMAlecture #marketingacademyMon, Dec 12 2016 04:42:54ReplyRetweetFavorite
   
7. Marketing Academy Au@MktgAcademyAus@markritson debrief your agencies. Propose your plan to mgt. I need $X and deliver $Y. Shit marketers get zero. #TMAlectureMon, Dec 12 2016 04:45:20ReplyRetweetFavorite
   
8. Marketing Academy Au@MktgAcademyAus@markritson all strategy dies when a company already knows what money they're going to make. #TMAlecture #marketingacademyMon, Dec 12 2016 04:36:59ReplyRetweetFavorite
   

#8 The Marriot + Starwood Merger

1. Marketing Academy Au@MktgAcademyAus@markritson #8 Marriott merger with Starwood. How do you fix having so many brands? #TMAlecture #marketingacademyMon, Dec 12 2016 04:47:50ReplyRetweetFavorite
   
2. Marketing Academy Au@MktgAcademyAusKilling brands is a real skill and much needed for the decade ahead. Don't be Buddhist about your brands! #TMAlecture #marketingacademyMon, Dec 12 2016 04:54:55ReplyRetweetFavorite
   
3. #TMAlecture 'learn to kill brands' if you are adding a new store or SKU/product, learn to kill one /via @markritson @MktgAcademyAus pic.twitter.com/DnbBfvzE1iMark Vozzo@MarkVozzo·Mon, Dec 12 2016 04:54:43ReplyRetweetFavorite
   
4. Marketing Academy Au@MktgAcademyAusBrands grow like wool through acquisition. You need to shear those brands regularly. @markritson #TMAlecture #marketingacademyMon, Dec 12 2016 04:51:52ReplyRetweetFavorite
   
5. Marketing Academy Au@MktgAcademyAusThe trick of brand maximisation is start with the brand you want and move down the list, not up. @markritson #TMAlecture #marketingacademyMon, Dec 12 2016 04:49:23ReplyRetweetFavorite
   
6. Marketing Academy Au@MktgAcademyAusMarketers- learn to kill your brands @markritson #TMAlecture #marketingacademyMon, Dec 12 2016 04:52:53ReplyRetweetFavorite
   
7. #TMAlecture CEO of Ford, Alan Mulally 'sheared the sheep' (kills brands) and turns Ford around. /thx @markritson pic.twitter.com/UtJvenWRzAMark Vozzo@MarkVozzo·Mon, Dec 12 2016 05:00:17ReplyRetweetFavorite
   
8. Marketing Academy Au@MktgAcademyAusSales are not important, profit is the lifeblood of your business. Look for the profit signpost. #TMAlecture #marketingacademyMon, Dec 12 2016 04:56:40ReplyRetweetFavorite
   

#7 The McDonalds Agency

1. Marketing Academy Au@MktgAcademyAus#7 the Omnicom/McDonalds agency deal #TMAlecture #marketingacademyMon, Dec 12 2016 04:57:02ReplyRetweetFavorite
   
2. Marketing Academy Au@MktgAcademyAusMcDonalds/Omni deal 100% profit based payment. A sign of things to come. @markritson #TMAlecture #marketingacademyMon, Dec 12 2016 04:59:24ReplyRetweetFavorite
   

#6 P&G Targeting

1. Marketing Academy Au@MktgAcademyAus#6 P&G 'pulls out of' Facebook advertising. Narrow targeting, how do you get the right precision? @markritson #TMAlecture #marketingacademyMon, Dec 12 2016 05:00:40ReplyRetweetFavorite
   
2. #TMAlecture @markritson shares how P&G are changing their approach to targeting on Facebook /via @MktgAcademyAus pic.twitter.com/QuSxgBHugwMark Vozzo@MarkVozzo·Mon, Dec 12 2016 05:03:14ReplyRetweetFavorite
   

#5: Coke's Brand Architecture

1. Marketing Academy Au@MktgAcademyAus#5 Coca Cola changing their brand strategy #TMAlecture #marketingacademyMon, Dec 12 2016 05:05:26ReplyRetweetFavorite
   
2. Marketing Academy Au@MktgAcademyAusThe era where Coca Cola was the biggest brand is very 20th Century @markritson#TMAlecture #marketingacademyMon, Dec 12 2016 05:08:24ReplyRetweetFavorite
   
3. #TMAlecture nice review by @markritson on Coca-Cola moving towards a branded house (away from "zero" & sub-brands) /via @MktgAcademyAuspic.twitter.com/9VDHdSh1IxMark Vozzo@MarkVozzo·Mon, Dec 12 2016 05:23:48ReplyRetweetFavorite
   

#4 Facebook f#cks Up

1. Marketing Academy Au@MktgAcademyAus#4 Facebook f#cks up its numbers! More than 7 errors, maybe 15! #TMAlecture#marketingacademyMon, Dec 12 2016 05:09:01ReplyRetweetFavorite
   
2. If you engage with @markritson on Twitter or LinkedIn prepare to be used in lectures! #TMAlecture #marketingacademy pic.twitter.com/HqMyoU4O21Marketing Academy Au@MktgAcademyAus·Mon, Dec 12 2016 05:13:28ReplyRetweetFavorite
   
3. It's all in the data people. Get close to it and understand it. @markritson #TMAlecture#marketingacademy pic.twitter.com/2J3c9sGtARMarketing Academy Au@MktgAcademyAus·Mon, Dec 12 2016 05:15:00ReplyRetweetFavorite
   
4. Marketing Academy Au@MktgAcademyAusDon't measure data is square footage. Just because you have it doesn't mean you should measure it. @markritson #TMAlecture #marketingacademyMon, Dec 12 2016 05:10:18ReplyRetweetFavorite
   
5. "Data is no longer to be trusted" by @markritson at @TheMktgAcademy #TMAlecture #marketingacademy pic.twitter.com/TGsC99p594Amaury Tréguer@amaurytreguer·Mon, Dec 12 2016 05:16:56ReplyRetweetFavorite
   

#3 Kevin Roberts career suicide

1. Marketing Academy Au@MktgAcademyAus#3 Kevin Roberts imploding #TMAlecture #marketingacademyMon, Dec 12 2016 05:15:06ReplyRetweetFavorite
   
2. Marketing Academy Au@MktgAcademyAusMen need to work harder to recognise the gender issues around us. @markritson#TMAlecture #marketingacademyMon, Dec 12 2016 05:17:27ReplyRetweetFavorite
   

#2 The ANA Report

1. Marketing Academy Au@MktgAcademyAusANA report demonstrates naivety among clients. #TMAlecture #marketingacademyMon, Dec 12 2016 05:20:53ReplyRetweetFavorite
   
2. #TMAlecture interesting info about the ANA Report by @markritson (part 1 of 2) pic.twitter.com/CNU1nh84J4Mark Vozzo@MarkVozzo·Mon, Dec 12 2016 05:35:32ReplyRetweetFavorite
   
3. #TMAlecture interesting info about the ANA Report by @markritson (part 2 of 2) pic.twitter.com/CXH4dGYvwGMark Vozzo@MarkVozzo·Mon, Dec 12 2016 05:47:44ReplyRetweetFavorite
   

#1 The Digital Duopoly in Australia

1. Marketing Academy Au@MktgAcademyAus#1 the digital duopoly. Digital advertising likely to pass 50% of all spend by end 2017. @markritson #TMAlecture #marketingacademyMon, Dec 12 2016 05:22:34ReplyRetweetFavorite
   
2. Marketing Academy Au@MktgAcademyAusFacebook and Google have a 72% share globally excluding China @markritson#TMAlecture #marketingacademyMon, Dec 12 2016 05:23:05ReplyRetweetFavorite
   

In Summary: Here's the full list Top 10 Biggest Marketing Moments in Australia

1. #TMAlecture here's the list of Top 10 biggest marketing moments from @markritson/via @MktgAcademyAus pic.twitter.com/XZURI5nf2dMark Vozzo@MarkVozzo·Mon, Dec 12 2016 05:35:02ReplyRetweetFavorite
   
2. @markritson at #TMALecture before a cheeky drink 🍺 pic.twitter.com/2jTmd4agsBLeighton Jenkins@1stLeighton·Mon, Dec 12 2016 04:23:37ReplyRetweetFavorite
   

Networking Drinks

1. #TMAlecture it's a wrap. Drinks after a great lecture. Thx @MktgAcademyAuspic.twitter.com/CHO4mp1pe2Mark Vozzo@MarkVozzo·Mon, Dec 12 2016 06:14:58ReplyRetweetFavorite
   

Other Notable Tweets

1. Marketing Academy Au@MktgAcademyAus@markritson Sephora didn't start the year with a digital marketing budget, they started with a strategy. #TMAlecture #marketingacademyMon, Dec 12 2016 04:39:15ReplyRetweetFavorite
   
2. Sherilyn Shackell@sherilyn_TMAMissed @markritson gig for @MktgAcademyAus at the @SydOperaHouse Turns out I don't love him enough to wake up at 4am. My bad. #TMALectureMon, Dec 12 2016 07:58:30ReplyRetweetFavorite
   
3. @markritson kicking us off with the big moments of marketing for 2016 #TMAlecture#marketingacademy pic.twitter.com/vPL87o7PGnMarketing Academy Au@MktgAcademyAus·Mon, Dec 12 2016 04:21:06ReplyRetweetFavorite
   

Thank you to The Marketing Academy for hosting this event.