Smartphones have become an integral part of our daily life. Can you imagine millennials not spending 15 minutes daily on social network platform? The answer is 'No'. In fact, they spend more than 5 hours daily on their smartphones.
Thus most of the marketing in future will be conducted over social media networks.
However, the Influencer Marketing industry in its existing setup has got challenges:-
A. The industry is heavily fragmented and lacks collaboration as no existing tool is based on productivity approach
B. Lack of effective ideas, ineffective campaign management and lack of reporting mechanism in the existing setup restricts brands from investing in influencer marketing
C. Lack of any historic data to evaluate results of prior campaigns while planning for new marketing projects
D. Issues related with safeguarding the rights of Content Creators
SocialCxN targets to solve these existing challenges in the Influencer Marketing industry through 'automation' and by adopting blockchain technology through smart contracts.
The Influencer Market size is estimated to be worth around $ 23.5 billion by 2022, out of which, the market for 'content creation and distribution via influencers' segment is estimated to be worth around $ 20 billion by 2022. This segment is a highly fragmented market, thereby opening avenues for consolidation.
The SocialCxN targets to capture a significant portion of the Influencer market by offering a truly decentralized and transparent platform based on productivity approach, while improving the overall efficiency of targeted marketing. It will leverage Big Data tools and Intelligent Recommendations for decision-making process in the Influencer Marketing.
How SocialCxN Ecosystem Functions
SocialCxN (CxN) aims to build the world's 1st decentralized influencer management ecosystem by harnessing the power of blockchain technology. SocialCxN (CxN) is the only marketing platform which will provide their own interface to each of the below listed players in the 'Influencer Marketing Ecosystem'.
- Brands:- Large Corporations, SMEs, Political Campaign Managers, Not For Profit Organizations
- Influencers:- Content Creators, Content Distributors, Digital Experts, Bounty Hunters
- Digital Agencies:- The agencies which manage marketing budgets for large corporations
- Influencer Agents:- Exclusive agents which manage a specific network of influencers for commercial work
CxN Tokens
CxN Tokens will be hosted on the Ethereum Blockchain Network and the CxN Tokens will be ERC-20 compliant.
The CxN Tokens is being specifically designed for the players participating in the 'Influencer Marketing Ecosystem' i.e. (Brands, Retailers, Digital Agencies, Influencers and Influencer Agents, Digital Marketing Professionals and General Audience (participating in the reward system hosted by marketers)).
The CxN Tokens will act as a utility token on the SocialCxN ecosystem that is equally accessible and usable by all the involved stakeholders. The CxN Tokens can be used to purchase goods, services and participate in the reward system in the SocialCxN ecosystem.
The total supply of CxN Tokens will be capped at 500 Million tokens, with the pre-ICO pricing fixed at 1 CXN = 0.00006957 ETH and ICO pricing fixed at 1 CXN = 0.00008 ETH
CxN Token ICO Details
Minimum Investment - 0.10 ETH
Soft Cap - 6,000ETH
Hard Cap - 20,000ETH
How Will CxN Token Work
Thus, the SocialCxN platform will offer solutions like:-
Simplify Bounty Program Management
Disrupt Community Based Ideation Process by Deploying Smart Contracts
Protect Usage Rights of Content Creators
Ensure Pricing Transparency
Resolve Disputes / Arbitration Decisions
Faster Payments For Influencers
Conduct Targeted Primary Research
SYNOPSIS
SocialCxN is a very good project with a vision to provide a decentralized and transparent platform in the 'Influencer Marketing' sector. It offers strategic advantages:-
- Envisioning a long term view on the market
- Automation
- Providing strategic insight using big data analytics and intelligent recommendations
- Applying productivity based tools
- Leveraging the benefits of deploying blockchain technology
For more information, please refer the below links:-
website:- https://socialcxn.com/#/
whitepaper:- https://www.socialcxn.io/uploads/docs/SocialCxN-WhitePaper.pdf
ICO website:- https://www.socialcxn.io/
Join @Telegram:- https://t.me/SocialCxN
Follow on Twitter:- https://twitter.com/SocialCXN
Follow on Medium:- https://medium.com/@SocialCxN
Published by 'Sameer S'
Bountyhive User Name:- Sameer
BTalk Profile URL:- https://bitcointalk.org/index.php?action=profile;u=1978491
Disclaimer:- Nothing written in this article should be considered as legal or investment advice.