You can see huge commodity market, where you can do your job ,you can run your business and so on. But this commodity market is regulated by taking care of the consumer habits. It is true that these consumer habits are the main factor of market but there has variation of the consumer habits.
Here I introduce you seven important consumer habits.
They are:
1. Biological
Hunger, thirst, sleep, happiness and pain etc. These are the main biological facts which drive themselves to use some products. It does not matter they are bound to these or not but these products are regular need.
So the products which is related to these are
- food,
- drinks,
- medicines,
- dresses etc.
2. Sexual-intent to attract opposite sex
As science says persons are attracted to the opposite sex. So in order to let the opposite sex attract to oneself, people use some of the products.
The products which is related to sexual-intent are-
- perfumes,
- cosmetics,
- makeup,
- jewelry,
- hairdressing and so on.
3. Security
Who does not want to keep yourself and family safe? Everyone does.
Products related to this are reducing the risk of accident and different unexpected incident.
The products are used for the securities are:
- lock,
- helmets,
- alarms,
- insurances etc.
4. Control
Updating lifestyle, subject to time and circumstances. People wants to keep their memory subjected. They want to be some one established in society. So they use some products in view of this.
For example -
- diaries,
- watches,
- cell phones etc.
5. Social
Building yourself as a sincere and harmonious person in society. Keep love and relationships alive. Keep in touch with your people by any means and make them happy somethings. So people use some products.
Examples -
- Cell phones,
- gifts,
- cards etc.
6. IDENTITY
Establish your personality. People need different products to manage the personalities in society or in front of their people.
For example-
- clothing,
- music,
- art,
- cell phones etc.
7. Stimulation
Energize yourself. Get into the proper mood or stayed healthy so that he can do his job properly. Sometimes regular choices based on these products. So in order to satisfy the mind and energize ownself, people use some of products.
Example-
- Film,
- music,
- food etc.
However, a specific product can do full variety of designers. The more diversity, the more likely the success. Such as cell phone. It can be chatted with (social), business arrangements (control), people of the opposite sex can be impressed (sexual), ringtones and wallpaper can be published by their identities (indivisibility), game play and music (Stimulation) .
And this is why cellphones are so popular. Did not understand the matter?
I tried to explain the whole consumer habits facts within example but little less description. I hope you guys can get the whole things. if not,just ask me, i will be there for help.
Let me know you thought about marketing and consumer habits.
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