How is marketing changing in a decentralized world? Switch the word “decentralized” with “community-driven” and a whole new mind shift starts to emerge. We want to uncover the newest trends with you and continue to meet fellow pioneers here on Steemit.
Stay in the loop of marketing galaxies
Nowadays digital marketers should tap into many galaxies, including digital psychology, video marketing, AI, UI, UX, design thinking, digital analytics, digital marketing, growth hacking, digital project management, analytical reasoning, cloud computing, and so much more.
Marketing is pushing through its barriers, towards a holistic-approach, by joining forces within product/service development and moving towards the core of customer experience, in turn: communities.
Nowadays the shift of focusing on individuals is expressed in the following marketing goals:
- A customer-centric mindset
- Optimize your CX (customer experience)
- Accelerate community growth
Join us in this thought process
We’d love to learn more about which part of the galaxy you’re most inspired by!
Who are we?
We at UFOstart, are an international community of independent marketers, developers, and product managers with a common passion for blockchain technology. With over 20 years in the traditional marketing space and 6 years in crypto, we believe in a future of marketing that is community-driven and decentralized.
Let’s build the future of marketing together!
Technologies are empowering the way we communicate and collaborate. We all experience it ourselves. Our everyday lives are affected by technology.
We envision a world where startups, companies, and projects will follow a decentralized approach that opens access to new markets and customers from day one. Decentralization is probably one of the most popular terms used when describing what crypto is all about. Decentralization is fundamental to the ethos of this emerging economy.
Replace the firm with a decentralized autonomous organization (DAO), invoices with smart contracts, and stakeholders with a global community of token holders and what you stumble upon is a very enticing future.
This is where we have found ourselves. At the intersection of marketing, technology, and management. At UFOstart, we see technologies and open-source innovations, as tools for a much larger trend in the way that humans interact.
- We believe in a future in which anyone, regardless of location, can participate.
- We believe that blockchain technologies will turn the “gig economy” into the actual economy.
- We believe that the economy will look a lot different on the other end of this transformation too.
This new way of thinking and acting will require completely new ways of marketing that put people at the core focus. People with various backgrounds, expertise, and nationality. All aiming to help projects they’re passionate about to succeed by enabling them to perform sustainable marketing.
Tech that once required domain experts is moving towards accessibility, to empower users. “Low-code” or “no-code” is emerging. A classic example of moving from:
Excel → Google Sheets → Zapier → Airtable/Lightning Object Creator
We are seeing how marketing is evolving.
We are experiencing a very interesting movement, where marketeers become marketing technologists, and where users are empowered to take ownership in creating future economies.
As we shift away from platforms like Medium and Slack and adopt decentralized alternatives like Steemit and Rocket.Chat, we’re sometimes at a loss for words. It’s not uncommon to hear the idea Steemit is “like Medium.”
Upon further investigation, however, it offers a lot more. Similarly, the idea that Rocket.Chat is just the “open source version of Slack” also falls short. After simply using each of these tools, it becomes clear that these metaphors hold very little weight for describing the reality that these new technologies engender. They are fundamentally different than their older counterparts.
Blockchain is ultimately leading towards a technology movement that is community-driven, where anyone can develop, integrate & analyze:
- Working on bringing ownership back to the individual
- Bringing the value of data back to consumers
- Changing how users interact online
- Creating a new type of network for decentralized apps
- Elevate transparency towards the integrity of companies and processes
- Providing the infrastructure for new methods of incentivization, such as crypto, tokens or universal exchangeability
There are so many Martech solutions being developed. But the question is who are we bringing the efficiency to? Is it to the customer, or is it to the company? Ideally, it strikes at both sides, to create a more humanized marketing approach.
We need to prepare for this new way of thinking and adapt our strategies and operations.
How do you define community? What do you think is the biggest challenge for marketing in a decentralized world? Let us know! Also, don’t forget to follow our channel to stay up-to-date on marketing trends.