It is clearly obvious that the world population is drastically increasing. As per the research of Worldometers 2018, the population of the world reaches to 7.6 billion in 2018, rising at the growth rate of 1.21%. The data also reveals that all the continents have witnessed such a rise in population. There are currently more than 4.5 billion busiest people exist in Asia, 1.2 billion in Africa, 750 million in Europe, 652 million in Latin American and the Caribbean, and almost 364 million people live in Northern America. Besides, Oceania inhabits 41 million people right now.
What does this statistical data show us?
It explains that when the population is growing each year, their financial needs and requirements are also mounting in full swing. The traditional cash and money transactions are acquiring the shape of new technological medium of exchange that is ‘crypto-currency’.
The world is now on the verge of ultimate virtual technology, when less time is left for everyone to start transacting all their financial activities through only ‘crypto-currency’.
Hence, it is the dire need of every Blockchain platform to reach to the larger number of people in less time. Masternet is on the same platform to eagerly contribute to this emerging technology of Blockchain through integrating with several other Blockchain projects for real-life users around the world.
In order to do this, Masternet has developed its effective marketing strategy to extend its incredible services for its clientele. However, firstly we need to look at some essential information like our targeted audience and customer segments before moving to our marketing strategy.
We aim to target mostly the avid internet users who are active on their social media networks. In addition, all those people who favour the technology of Blockchain and crypto-currency, desire to approach it and want to play their role in contributing towards it are our crucial target audience. And, last but not least, the potential investors are our prime target who are quite curious and enthusiastic in seeking the opportunity of crypto-currency in the market of Blockchain technology.
We have established our target segment in which we are mainly concerned about the people of ages between 20 and 35 years. Moreover, all those countries and locations are targeted where Blockchain technology is accepted and used like Indonesia, Malaysia, Japan and Korea.
Thus, our marketing strategy covers the following tactics, channels and methods:
ICO List
The most important and necessary tactic to market our Blockchain projects is to bring projects’ names in the ICO listings. Our goal is to popularly enlist our projects and company’s information on ICO websites and calendars such as InitialCoinAddict.com, ICOCountdown.com, CoinGecko.com and ICO-List.com.
They are very helpful in announcing and apprising the information of new crypto-currency launches and enable the audience to get acquaintance with these crypto-currencies. This technique will certainly bring advantages in reaching worldwide customers within our defined budget.Advertisement and Promotional Techniques
For marketing any product or commodity, advertisement plays a pivotal role in increasing the awareness and brand image among public. Although, Google, Twitter or any such frequently used social media is not our aimed platform to advertise Masternet. However, there are specific platforms like CoinAd which are pertinent to crypto technology for advertising and extending our awareness to people globally.
Subsequently, many of the promotional techniques will be carried out. For instance, we come up with our marketing campaign providing extensive awareness about our projects in collaboration with Akasic Global ecosystem, targeting approx. 50 million users around the globe.Social Media Marketing
Few primary social media websites through we intend to reach our millions of customers are Reddit, Telegram and Slack. Each has their distinct features, allowing crypto investors, entrepreneurs and crypto founders to communicate, interact, and work altogether with crypto community. It enables us to discuss and share our missions and goals using such forums and chat panels.
Our official pages on other popular social media websites including Facebook, Twitter, LinkedIn and Telegram are also instrumental agenda to outreach people of all regions.Publicity and Public Relations
Without publicity of our platform, co-operating and working with crypto community is quite hard. Thus, we target to build strong and favourable public relations with other Blockchain projects platforms, potential investors and all the interested audience who aspire to grab this new, evolving and tremendously growing opportunity of Blockchain in this upcoming new world.
Final Word
The time is not so far when people from all the professions and backgrounds begin to buy and invest in crypto-currency. With this developing need of today’s world, it is essential that people know about it, determine its value and worth and contribute to Blockchain projects so that all of our expectations regarding this technology can be met.
Masternet has been actively participating for this cause thus far and creating a valuable contribution to this unstoppable technology. Therefore, its competent marketing plan expects to outreach more and more customers worldwide in quick time.
Facebook: https://www.facebook.com/MasternetProject
Twitter: https://twitter.com/MasternetMASH
Medium: https://medium.com/@masternet.io
Reddit: https://www.reddit.com/r/MasternetMASH/
Telegram: https://t.me/MasternetOfficialChannelEN
Masternet Website: https://masternet.io/
Masternet Whitepaper: https://drive.google.com/file/d/1YM4ytVLkdApbTufSVOqUe1O9GK9rwDYl/view
Akasic Whitepaper: https://drive.google.com/file/d/18tV_4vq0C7-8IFbpLLthQvWCtZD1pWIl/view
My Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=2316531;