Maruti Suzuki on Wednesday announced rebranding of its retail outlets in the country and these would now be called 'Maruti Suzuki Arena'. Promising a premium experience to its customers, the company said its main objectives are to provide a sophisticated and technologically advance option to prospective customers.
The Maruti Suzuki Arenas will have completely redone exteriors and interiors, and will now assume a modern appeal to attract customers - primarily the youth. As part of this massive operation, 80 of the 2050 dealerships across the country will upgrade in this financial year itself, said company officials. The upgrade will include product vision screens, personalisation spots for choosing accessories, cafe and lounge areas - among several other features.
"Maruti Suzuki Arena is at the core of our strategy to transform our network and meet customer expectations," said Kenichi Ayukawa, MD and CEO, Maruti Suzuki. "It will enhance transparency and delight customers with an exciting purchase experience, seamlessly from digital space to physical showrooms."