Day 2 of learning in Borneo Steem Masterclass with
1 The 4 Cs
Creation – crating a post
Curation – upvote
Courtship – meaningful comments, building engagement
Community – building communities
2 Contents broken down to 4 mains
- educational
- re-purpose
- opinion
- entertainment
3 3 E of content marketing
- engaging
- educational
- effective
4 Mav's 25-25-25 Method
25 mins each
- research
- write
- edit+ format
5 Identify your interests
- What you used to love to do as a child
- What will you do all the time if you don't need to work?
- What does your friends and family always say you're good at?
- What books do you like?
- What movies to you like?
- What are the principles you hold on to over the years?
- Who are your professional heroes?
- Who are your life heroes?
- What comes easy for you?
-What are the newsletters/ magazines you subscribe to? - What are the topics on social media that you never fail to click bait on?
Don't think about money first
Try to answer at least 5 of these first.
6 Map out the content of 1 steemit post
Chunking out the idea.
- purpose
- options
- breakdown / details
Example:
Take one of the questions in number 5
ex; - What will you do all the time if you don't need to work?
| Purpose | Options | Breakdown |
|---|---|---|
| Play Dota2 | Play as Carry | Kill everyone, Win the game and sleep happy |
7 If you can't find any content, can maybe try www.askthepublic.com. Quite an interesting site. It gives you ideas on how to breakdown your topics
8 Evergreen content - these topics are always interesting for readers
- the origin stories
- facts & figures
- product reviews
- case study
- dummies' guides
- newbie guides
- interview with subject matter experts
- success stories
- failure stories
- recommendations (curation)
-new solutions to common problems - top things
- pros and cons
- FAQs
9 Blog post ideas ultimate list - to create the style of writing, PRACTICE MAKES PERFECT
a. Authoritative
- research post
- checklist post
- ultimate guide post
- definition posts
- series post
- statistic posts - people like stats, used as referrals
- FAQ post
- youtube cut-up post - ppl use your video but use their own narrative
b. Entertainment
- story post
- satire post
- cartoon post
- meme post
- parody post
c. Controversial
- what if post
- debate post
- attack post
- prediction post
- reaction post
- embed reactor post
d. Be Generous
By promoting other people
- profile
- crowd-sourced
- interview
- link round up
- quote post
- best of the web post
- ppl to follow post
- pick of the week post
- content aggregator
e. Promotional
works very well for the interested groups - company selling products
- comparison
- project showcase
- income report
- company update
- presentations
- best of
- product updates
- product tips, pros/cons
f. Be timely
like news, current issues
-reviews
- surveys
- news
- trends
- issues
g. Be Human
post that everyone is free to write about. Creator ownself coming down to the ground. Write about personal stuff?
- rants
- off topics - if you normally write about crypto and tech, but suddenly you write off topics, maybe about Dota, it may trigger your followers to engage more? It's important to have your niche.
- behind the scenes
- holidays
- inspirational
- guard down
h. Be Engaging
It pays to create an engaging audience on your blog
- question post
- answer post
- challenge post
- customer showcase post
- freebies post
- contents
- poll
9 Basic structure of a good article
Its all about why, what, how, and the call to action
| Intro | Body | Conclusion |
|---|---|---|
| The why, purpose, overview, bold statement, big picture | points - why why why?, what what what?, recommendations, suggestions | what's next? what do you want the audience to do? |
10 KickASS title
- hows tos - always put numbers first
- list type
- facts & figures
- Statements & statistics
- Questions - must be a YES reply
- Controversial Titles
- Serious and Humor
You can check this site www.bdlabs.co/powerwords
Example - use this structure to construct a kickass title
| Verbs | Noun | Measurable | or Benefits | Benefit statement |
|---|---|---|---|---|
| How to | Be successful in steemit | Top 5 ways | Top 5 ways to be successful on Steemit | |
| How to | play dota like a pro | top 5 ways | Feel awesome | Top 5 ways to play dota like a pro and feel AWESOME |
Tip- put number first.
www.coschedule.com/headline-analyzer
Headlines matters , this is a site that scores your headline in terms word balance, emotions and power!!!!!
11 The killer 1st paragraph
The Story Start
The instructional start
The statistic start
The yes tags
12 The key to writing is to write, not to think.
Just keep on writing, don't pause. Even if got typos, correct later. Let it freely happen as not to lose your train of thoughts.
https://www.themostdangerouswritingapp.com/
OMG - you should really try the link above if you wanna write.
Just click start and start writing. After that make sure to try the HARDCORE MODE - 3 mins is enough.
grammer tools - its good to have good grammar to not confuse readers or annoy readers..
- grammarly
- ginger
images and photos
There is a lot of free websites that provides free pics
- www.pixabay.com
- freeimages
- littlevisuals
Vectors - editable images
- flaticon
- freepik
- vecteezy
- vectorstock
Simple illustrations softwares
- stencil
- canva
- promo republic
Upload images
Copywriting hacks
- you vs we and i - non fiction
- grammar rules are meant to be broken
- ppl relate to emotional and expressive words better
- use actionable worlds
- paragraphing
- headings
- bullets points and lists
quotes (use >)
- horizontal lines
- check your fk score
This link test the readability of a web page using the Flesch Kincaid scoring.
Tip to building followers
Engage, slowly build. Whether you succeed, its solely up to u. Most importantly, have fun doing it.
Steem Tools
There you go!! The whole 9 yards to a lazy and successful steemit experience!
All credits to sifu and team who went thru all the effort to put this masterclass together!
