Matting agents are additives which are mixed with coatings and paints in order to impart a matte finish to the substrate. Matting agents when used with paints and coatings scatter the incoming light thus giving a matte effect to the desired surface. Moreover, higher the dosing of matting agent in the paint, stronger is the matting effect. Several matting agents are available in the market depending upon their particle size and chemical composition. Usually, matting agents with smaller particle size give relatively lower matting effect when compared with matting agents having larger particle size.
Matting agents are generally based on waxes, silica and organic compounds. Silica based matting agents are obtained either from silica gel process or hydrothermal process. Whereas, wax based matting agents used for matting are obtained from polypropylene and polyethylene compounds. For higher matting efficiency, matting agents should have the identical refractive index as that of the compounds used in paints. In order to increase the matting properties, matting agents are sometimes combined with fillers and pigments and then mixed with paints with the help of equipment like pearl mill and a dissolver.
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Preference for Matte finished surfaces has witnessed a steady growth over the recent past reportedly due to aesthetic appeal associated with matte finished surfaces. Consumption of matting agents has witnessed a robust growth, especially in construction industry, thus supplementing the expected growth of matting agents market. Moreover, matting agents based on waxes and silica have the identical refractive indices as that of compounds used in paints.
This property of wax and silica based matting agents help in increasing their applications in several areas, thus promoting their expected market growth. Furthermore, demand for matte finished automobiles has witnessed a significant growth across the globe and such as trend is expected to continue during the forecast period. Thus, this anticipated growth in demand for matte finished end products is expected to acts as a driver for matting agents market during the forecast period. Matting also imparts scratch resistance properties to the surface, thus rendering it ideal for use in several applications.
Inorganic particulate matting agents which are used with PVC plastics tend to produce protuberances on the surface of the substrate. This decreases the impact resistance properties of the surface, thus limiting its applications and hampering the expected growth of matting agents market. Furthermore, cost of matte finish coatings is relatively higher than that of conventional coatings, thus restraining the expected growth of matting agents market.
Developments in the coatings industry have led to the increase in applications of soft touch coatings in packaging, consumer electronics and automotive industry. Due to this several matting agents are being developed in order to increase stain resistance property of soft touch coatings. Moreover, novel matting agents for radiation curing coatings are also expected to be introduced in the market in the coming years.
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Owing to the anticipated growth in construction industry and that in automobile industry in Asia Pacific region, the demand for various matting agents is expected to witness a steady growth during the forecast period. Moreover, environmental regulations imposed in North America and European Union are expected to lead to development of several new matting agents used in radiation cursed coatings. Key European players are expected to expand their business in ASEAN region in order to cater to the demand from this region.