Crowd marketing is a technology of hidden marketing on the Internet, which consists in building interaction with the target audience on various third-party resources. Crowd marketing is implemented by placing the most natural recommendation comments. You can leave them on various platforms - in social networks, in blogs, thematic forums, in questionnaires and all kinds of answer services.
Also, crowd marketing is an excellent method of increasing the natural link mass and increasing the position of the site in search results. It is a great alternative to buying links. Crowd marketing drives leads from third-party sites and can significantly increase traffic if approached correctly.
How does crowd marketing work?
From the above, we can conclude that crowd marketing is very simple. You just need to find suitable sites and talk about your product there. But it is not so. To understand why, consider your own attitude toward intrusive advertising. If you start to behave in a similar way on the forum or in any discussion, then you can immediately go to the ban.
You need to approach posting the information you need very delicately and use only relevant forums for this. In general, the mechanism of hidden Internet advertising works as follows:
Selection of resources for posting
First of all, you need to find thematic sites, and on them - pages or topics with the possibility of commenting. Which of them will be the best - we will discuss below. It is clear that you should not break into the discussion of the features of installing bi-xenon on the forum of motorists with advertisements for weight loss products.
Registration and establishing communication
It is necessary to be regularly present at the sites and maintain activity. At the same time, it is desirable to show competence in certain issues and give advice before the direct start of the advertising campaign.
Publication of answers-comments
Create a post with a link or mention of a product or service promoted by us. The main requirement is maximum naturalness. It can be an ordinary link - if the user is interested in the product, then it will not be difficult for him to copy the address and insert it into the search bar of the browser.
Planning crowd marketing will allow you not to get confused with the timing of publications and not to miss anything.
Pitches that are best suited for crowd marketing
Of course, they should be thematic, with a high level of trust of users and search engines, "live", with constantly updated information. Different types of crowd marketing platforms can be used.
Review sites
Such resources are a kind of electronic version of the consumer book of complaints and suggestions. Many users look for information about goods, services or companies right there, considering it independent. You can find the most famous review sites, where absolutely everything is discussed, in the first lines of search engine results. If necessary, you can also try to look at narrowly focused review sites.
Disadvantages: careful moderation (if your comment is considered off-topic, it may simply not be published), and the fact that posts from the same IP address can be tracked and deleted. To prevent this from happening, reviews should be as natural as possible, informative, without hackneyed phrases.
Thematic forums
They still have not lost their relevance and remain simply an inexhaustible source of interested users. Competently organized 😊crowd marketing will help to significantly increase traffic precisely at the expense of these platforms. Here, users share their problems, ask for advice, and look for like-minded people.
Disadvantages: moderation, a lot of time to search for relevant topics and suitable platforms. Inaccuracies, mistakes or incompetence in the discussed issues are not forgiven here, and frankly advertising posts left by newly registered users are mercilessly deleted without warning.
Social networks
Literally anything can be found in larger communities as well. Having found the necessary discussion, we leave detailed information about ourselves, the goods or services being promoted. At the same time, the profile must be real, not fake, so before starting the crowd campaign, you need to fill it in accordingly.
Questions sites
You can also find them through a normal search. In order to attract users to the discussion, you will have to show maximum imagination to avoid standard advertising posts. Also, for successful crowd marketing, it is better to have several active profiles. It should be noted that direct links to third-party resources may be removed.
Comments
You can leave them literally everywhere - on blogs, social networks, websites, videos on YouTube, etc. The main thing is to post comments with links (even inactive ones) on the relevant pages. If left well, they can bring more traffic to the site than from search. And the linking process can be made continuous.
How crowd marketing can affect the promotion of the site?
Specialists in search engine promotion of sites also do not ignore crowd marketing for several reasons:
Getting natural external links
They still affect the position of the site in the issue, and buying them on exchanges is now risky - you can get a decrease in the issue. By receiving links as a result of crowd-marketing campaigns from various platforms and organically incorporated into the content, the risk of imposing sanctions can be minimized.
Growth of traffic and positions in search engines
If you place links on sites with high traffic, you can expect a large number of users to follow them
Increasing site trust
If users go to the site from other resources with a high level of trust, then yours also automatically receives the same status. Therefore, you should not place links on sites with low trust.
Today, crowd-linking is the safest way to promote by building up the link mass. And again - for this to work, you will have to show maximum caution and professionalism.