south London club
Lolz, I never knew you were a Spurs fan :-)
Seriously though, you have no idea on the power of advertising, at the end of the day people's perceptions are that of Rwanda being a war torn country that nobody wants to visit.
However their troubles are clearly over as far as war is concerned, and they are desperate to get people back over there to spend their tourist dollars.
Arsenal are a team that is heavily supported by the Afro-Caribbean community, hence the Rwandan tourist bureau felt that it would be a good investment. Add to that that Arsenal are an international team, supported the world over and that £30 mil could turn into £300 mil in a few years.
However like life, it's a gamble, which may or may not pay off.
How would you encourage people to go back there? Especially given the fact that nobody will give you free advertising.
RE: "FOREIGN AID FARCE: Rwanda gets £64m UK aid – and gives £30m to Arsenal" This can't be real, can it?