In today’s digital era, the key of success on MEDIA websites is having regular quality content. Even search engines, including Google, display their search results based on the content found on different websites and social MEDIA. However, despite the value behind the content that is being published online, social MEDIA and search engines limit the flow of data from content makers and its consumers. This may ultimately cause brands and publishers to spend a lot of budget on paid advertising in order for their content to reach its desired audience or even worse, by decreasing the quality of their content with the use of clickbaits. Fortunately, a new project that is currently undergoing ICO, aims to improve things by coming with a win-win solution for all parties.
What is MEDIA Protocol?
According to their White Paper, MEDIA Protocol turns content into smart URLs that brand and publishers can load up with tokens. Basically, it enables users to get paid for reading or watching their favorite content.
The Problem
An unfair trade is the core of the problem. While social platforms and search engines collect huge amount of valuable data about their users content preference, they limit the content their users get to see and offers very little in return. Even though the role of the user is vital in making any content viral, the user experience provided by existing platforms is poor, especially because brands and editors need to resort to tricky techniques such as clickbaits and paid advertising in order to be able to reach its audience.
The Solution
MEDIA Protocol aims to provide a fair trade and comes with an innovative solution to this problem by eliminating third parties between editors and create an ecosystem around it. MEDIA Protocol enables a direct communication channel where brands, editors and content makers can provide relevant quality content and a pleasant and transparent online experience for its users. On the other end, a user will use the app that integrates MEDIA Protocol to read and watch content and receive rewards for the behaviors that benefit the content creator: spending time reading the content, sharing it, and so on. When an user interacts with the content in these ways, he will receive rewards from the content publishers in the form of MEDIA Protocol tokens. The user can later use the tokens to tip his favorite publishers, pay for subscriptions or exchange them for other cryptocurrencies and the entire process is explained with detailed examples in their White Paper.
The Token
The ecosystem is powered by the MEDIA Protocol Token (MPT), which is an ERC-20 token running on Ethereum Blockchain. MEDIA Protocol links brands with consumers by using the Blockchain technology and creates a direct channel for publishers and readers, where brands get direct access to data by giving tokens to its consumers, and consumers get tokens for sharing their data. This win-win approach will greatly improve the user experience and encourage all parties to evolve together to the next level, instead of forcing publishers to resort to unethical tricks in order to maintain their audience.
Introduction to MEDIA Protocol from MEDIA Protocol on Vimeo.
MEDIA Protocol is currently undergoing ICO and you can find more about this promising project on their Website https://www.mediaprotocol.org
Their APP is live and it can be downloaded from here: https://www.getcryptocatnip.com
ANN Thread: https://bitcointalk.org/index.php?topic=3396313.new#new
Telegram Group: https://t.me/Media_Protocol_Community