To wrap this meme up, here is the color theory that fully explains the mysteriously color changing Black and blue vs White and Gold dress.
It is both colors based upon whether or not our eyes are "white balancing" and/or "black balancing."
White Balancing is correcting the white; black balancing is correcting the black. Our eyes apparently have a "mode" for which it corrects colors. The mechanism seems to be different between people and is simply transparent to our knowledge and understanding... or at least it was until this dress.
Using Black Balancing with the following curves, we get a black and blue dress:
Conversely, by using a white balance, we get a gold and white dress. The faint blueness is an atmospheric trick where most shadows are "bluish" due to the sky being blue. Video games must simulate the effect.
The white balance uses the minimum value as the scaling point up whereas black balancing uses a maximum value to scale down.
The eye sees the white in light of the outdoors which is interpreted as a reflection of the blue atmosphere.
So our eyes are very sophisticated mechanics that works in many ways. Did we know about white balancing vs black balancing before? yes, absolutely. Did we know the eye did it differently in various people? possibly not.
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