Docademic have set a really high standard for themselves and by achieving their goal is not really a small feat at all. McAfee can also help drag this project in a good and bad way but I think if this project fails then most of the users will blame it on him. It is up to you if you really want to continue supporting them but you just need to limit the amount of money that you are investing if you feel that the project is not doing well.
RE: Docademic to top 5 in 2018/19