Twitter on Thursday made it easier for users to identify political campaign ads and know who paid for them, as social media platforms faced the threat of US regulation over the lack of disclosure on such spending. The microblogging site launched 'Ads Transparency Center' to allow anyone to view ads that have been put on Twitter, with greater transparency about US federal election campaign ads. The tool follows Twitter's recently launched political campaign ads policy here and a similar move by Facebook, which started a searchable archive of US political ads last month.
Facebook said on Thursday it would go even further by enabling users to see listings of all active ad campaigns, whether the advertiser is political in nature or not.
he features should help people spot misuse of Facebook, it added. Twitter's ads centre gives users access to details such as demographic targeting data for the ads from US political advertisers, along with billing information, ad spending, and impression data per Tweet.
