The first is your strategy.
Using ad sequencing, funnels, and properly leveraging custom audiences have a big impact on results.
The right ads without a strategy may not work.
The second is your actual messaging.
Too often, marketers blame the sales page on poor conversions.
If people quickly abandon your page for some ads and not others, you likely need to explore the message that persuaded them to click.
Do you understand how to craft hooks and copy that converts?
Once you have a good strategy and your content is strong, analysis is next.
Knowing if your ads are converting better on mobile or desktop is valuable. Then you can run variations of your best performing assets on the best performing devices.
