So if you want to avoid failure and wasting your efforts, answer the following questions before starting your strategy:
- What is my final goal?
The first thing you need to think about is what is the final goal of your business. What do you want to achieve as a business owner, entrepreneur or a blogger? And how can you achieve that final goal? In most cases, the answers boil down to one: increasing your revenue. To achieve that goal of increasing your revenue, you simply need to increase your conversions, sell more or get more clients.
This sounds pretty obvious but oftentimes we lose perspective and focus on doing things that are not leading us to our final goal. So it is important to make sure that you are clear on the final goal of every (lucrative) business.
“Time = life; therefore, waste your time and waste your life, or master your time and master your life.” – Alan Lakein
. Who is my target audience?
The second question you need to ask yourself is who is your target audience. You most likely already have this clear through your experience, but it is a great idea to create a “customer avatar” or “customer persona” to be able to identify that particular potential customer.
A “customer persona” or “avatar” in Marketing is a representation of the traits, features and behavior of a business’ target customer. Having a customer persona can help you to identify and address your target audience, and you can create more than just one avatar, if you have more than one type of customers.
One of the things that the avatar is going to help you with is in terms of taking a decision of what type of message your brand is going to send. The message is important indeed, but how you express that message is vital to reach your customer. You need to speak their language!
- Where is my target audience?
Where on Social Media can I find my target audience? To properly answer this question, think about your persona or personas, and find out what their favourite social media platforms are. Also, ask yourself within the main social platforms where in particular can they be found.
For example if your target audience is young people, they will most likely be on Snapchat. If they are millennials mums, they will mostly be on Instagram. If your business is about selling services to professionals, you will probably find them on LinkedIn. If your persona is a forty-something guy, you probably will find him on Facebook.
“To be happy, we must not be too concerned with others.” – Albert Camus
How can I connect with my target audience?
In this final question the most accurate answer is: with your message. Your message is WHAT you have to say and most importantly in terms of connection with your target audience, HOW you say it.
“How you say it” equals to your content: your content goes from a range of elements that goes from your images to your texts, and everything in between. The secret of having an engaging message that connects with your target audience, is that it must be aligned with your potential customers’ language, colours, icons, style, images, captions, expressions, etc. All that “look and feel” your brand is projecting, must connect with your target audience, so that your message can penetrate that barrier and they can receive it.
Conclusion
Make sense of your social media presence. Answer these questions and let them lead you to the right choices on your social media strategy. This way you will be able to build a targeted community where your business will get lots of opportunities to grow.
