It’s true. The overwhelming majority of blogs end up as forgotten garbage. Here’s why:
THEY DON'T TEST ASSUMPTION:
First, make sure your blog’s subject,writing style and unique angle actually work. Treat your blog like an early-stage startup: validate your ideas first, then spend the big money.
THEY DO FAKE WORK:
It’s the Internet age. There are thousands of things bloggers can be tweaking: site design, headlines, buttons, word counts, keywords…it goes on and on forever.
Unfortunately, 99% of these ‘tweaks’ don’t matter at all. Bloggers spend hours pinch trivialities and then scratch their heads wondering why no results happened.
MOST THINGS DON'T MATTER:
Making your content better than everyone else’s
Putting your work in front of people
Building a community
Your time and resources are limited. Only pull what needs pinch.
THEY WRITE FOR THEMSELVES:
“There is only one thing that you write for yourself, and that is a shopping list
Make your writing about other people, for other people.
Who is my target audience? Make it ONE person. What does he do? Where does he live? What’s his income range? Where does he spend all his time on the Internet? Figure out way more details than you need—then you’ll have just enough.
What unique value am I adding? Write down three things: (1) what you love to do, (2) what you are good at and (3) what your target audience needs. Find what lies at the intersection of these three, and the magic happens.
THE DON;T UNDERSTAND THE GAME:
You blog because you want people to read your content, come to your platform and engage with you. So does every other blogger out there.
If you don’t know how to earn attention, where people gather, or the tools and tactics your competition is using… You’re playing a loser’s game.
DON'T LET THAT HAPPEN. STUDY THE ART OF BLOGGING:
They don’t create a conversation
You got some readers to come to your post.
Of course, you need people to come to your post. But of equal (or greater) importance is building a community of loyal readers that keep coming back over and over again.
THEY COPY :
Over 90% of blogs fail. To be an “average” blog is to fail. By definition, if you do what everybody else is doing, you will get average results.
To make a successful blog, you must do things differently. This can be with target audience, with content quality, with design, with marketing or with something else that nobody has caught of yet.
Whatever you do, don’t copy. And whatever you do, make it the best there is.