Welt Der Wunder TV - High Video Platform

Welt der Wunder TV

Welt der Wunder TV is planning an ICO to construct a completely new blockchain-managed licence, trading and sales platform for high-quality video content, for the international broadcasting, VOD and online video publishing sectors.

This platform is unique and has the potential to evolve into a standard in the international licence trading sector.

In the future, it will offer all content owners the opportunity to provide their content to a global market and to facilitate access to purchasers, advertisers and users. Customers will be able to do business directly with the owner or the producer of the media content with automated, trust free security of blockchain regulated smart contracts. This eliminates a host of intermediaries and significantly reduces the price.

Producers, owners, as well as other platforms that require content participate in this model equally.

MILC Token

MILC = MIcro Licensing Coin

The token name embodies the platform’s core business model and indicates the high compatibility of the approach to other market segments dependent on license trading.

The advantages of the MILC blockchain

For content providers:

Providers of content receive an overview of the entire market of potential customers, globally. This eliminates a sales commission of 30% to 50%.
For content purchasers:

It is currently not possible for professional media platforms (TV, VOD online publishers) to gain an overview of the video media content market. They rely on sales intermediaries which limits the offering and significantly increases the cost.

The distribution platform consists of two main components:

Video storage & distribution facilities (existing):

For video storage and media asset management, Welt der Wunder collaborates with the leading Swiss provider SWISS TXT, as well as in-house talent. SWISS TXT is a subsidiary of the public Swiss television company and is a leader in the field of professional programme management solutions. SWISS TXT manages the video assets and their physical distribution for Welt der Wunder. Primarily storage is cloud-based platforms provided by Amazon AWS or AZURE. For certain jurisdictions, cloud based platforms are supplemented by local providers.
MILC – blockchain project (to be developed):

A further partner who will assist in the smooth operation of the blockchain-based sales platform is the market leading Swiss telecommunications company Swisscom.

Current Situation

Problem

A significant problem lies precisely in global availability. Global legal systems vary and differences in contract law as well as language complicate the process. Knowing the differences is the business of professionals in the sector and is difficult for the layperson to comprehend. As yet, there are no defined standards. Consequently, most licence agreements, although very similar, are continuously being redeveloped and drawn up.

Example

Sales en bloc

In which country (or countries) does the purchaser acquire the licence?

Every country in the world has its own sales territory and each is evaluated differently. TV documentation in the USA, for example, costs much more than in Greece, for example.

Usage period: The usage period and number of planned broadcasts

An example of applicable clauses: - 3 years 3 broadcasts or - 5 years 5 broadcasts. However, there are many other variants which the customer can query with the vendor and which need to be negotiated.

Exclusivity / non-exclusivity

This question is also relevant. A smaller TV broadcaster, but also a VOD platform could accept, for example, that other market participants also have access to the programme in the same territory. However, a vendor can also formulate this circumstance as a condition or insist on exclusive sale.

VIDEO STORAGE AND DISTRIBUTION PLATFORM