What I think is problematic about these advertisements, is that they use a slogan "do what really counts" which paints civilian life as meaningless and the role of the military as morally superior. They make it sound like a life changing experience of great importance.
They even have an original youtube show called the recruits (die Rekruten):
This was Part 2 of my posts about the Bundeswehr advertisements. Check out Part 1.
