OnePlus 5 launching today, generating substantial pre-launch buzz .
one of the most hotly anticipated handsets in the world is an achievement is itself considering that OnePlus is a plucky company competing against behemoths like Apple, Samsung and LG. The hype and anticipating around the smartphone has been reaching iPhone levels and all that excitement is about to come to a peak today as the OnePlus 5 is about to be unveiled globally at 9:30PM Indian Standard Time (12 PM EDT).
The build-up to the OnePlus 5's launch has been very unique as not only has the smartphone been leaked left right and centre from third-party sources but OnePlus themselves has leaked a lot about the upcoming smartphone. The OnePlus 5's marketing campaign has been slowly building up steam starting from slight teases on Twitter to teases by celebrities like Sushant Singh Rajput culminating in an ad by Bollywood superstar Amitabh Bachchan during the ICC Champions League.
On the global side of things, The Verge has published a video hours before the smartphone's global launch detailing how the smartphone was made with interviews from key personnel like co-founder Carel Pei and CEO Pete Lau. The video highlights how the company wanted to outdo themselves with the OnePlus 5 and make a smartphone that not only surpass everything they have done before but also be the best Android smartphone out there.