Organizations have to stay competitive and be financially prudent while creating stakeholder values. Those who adapt to changing business environment thrive at the expense of others who don't. Airline sector is particularly vulnerable to consolidations. If you look at fortune 500 companies, 90% of the companies don't exist today. Key parameter to note is whether there is a decline in air travel or not. Looking at the data, air travel is increasing leaps and bound suggesting vibrancy in this sector.