Dylan Here,
I am starting a tip of the day for amazon & ecommerce, If you guys want to see valuable information you can implement into your business make sure to click that follow.
Running Ads either Instagram, Facebook, Twitter, Amazon, Adwords, etc... This is how you should setup your ad.
Get as many Benefits as you can that will make your audience interested ("This product will save you time & money")
If you choose the wrong audience it will work like this. Say you just went out and ate a HUGE steak dinner and you are so full. When you walk out the door a guy is selling even better steak than you had inside. Even if he gives you the steak for free, you are extremely full and don't want it. You cannot be advertising to the people who just ate the steak dinner, you have to find your audience that is starving.