I just looked at one of the emerging markets - Indonesia, specifically a major company Go-Jek.
Apparently it is good but not profitable.
http://www.zerohedge.com/news/2017-03-01/these-guys-are-destroying-uber-yet-few-westerners-have-ever-heard-them
A comment underneath the article exposes the "profitability" of the company.
There are many such companies (sometimes sponsored by national govt), so I wouldn't put my money there