It's amazing what a lot businesses are accomplishing with a shoe-string budget, and a little extra time, and a lot of dedication... That's why we've seen a huge shift in society recently, where more and more people are leaving their jobs to pursue entrepreneurship.
BUT It's also never been easier to fail with a new business... especially IF the right foundation isn't set in place from the very beginning.
I've seen it over and over where people rely 100% on short-term "tactics" and "hacks" to grow their new business fast.
For example, some rely on SEO to rank their website higher in the search results and gain exposure. They soon learn the hard way that a small algorithm change can swiftly cause their website to lose ranking and end their business overnight. Others rely on social media, and before they know it, the terms change causing their business to crumble.
I can go on listing different scenarios, but I want to focus on why they fail, and the one thing they all have in common: That is... they're NOT setting their business up for long-term success.
Don't get me wrong, Google and social media are both amazing tools to get your business seen and it's no secret I use both heavily. At the end of the day, however, these tools should only serve one purpose and that is to capture leads.
Without leads flowing in and allowing you to follow up to build a lasting relationship, it's only a matter of time your business will take its last breath.