What is the best system you can think off to convert leads into buyers? What components are part of this system? What technology powers this system? What if I told you I could describe one of the best lead conversion systems and show you the technologies that can be used for them to be implemented. I have been carefully studying digital marketing for a few years and have built a strong understanding of what is currently working.
I now wish to share the information I have obtained and all I ask for in return is that you read this article carefully so you get a clear understanding of what I am describing. If by the end you find your mind flowing with ideas, then and only then share this article, as I always strive to provide the best content and you sharing my content would have been worth producing it.
Moving on, there are 4 phases to this system and if each is executed perfectly you can expect your sales to increase rapidly.
Phase 1: Traffic Generation
In order for any sales to be produced you need a consistent source of traffic. The best way to figure out your key sources of traffic you must accurately define who your target consumers are, what issues they have and why your product or service will help them overcome their problems.
After doing this research you must identify where most of your target audience are living on the internet, by this I mean what Facebook groups are they part of, what blogs do they visit often, what sites do they consume most of their content, etc.
A great tool to speed up this research is similarweb.com. The tool allows you to gain intelligence about where your competitor’s traffic is coming from.
In theory, there are probably going to be products in the market which can solve the similar problems to your product, which means you are going to be in direct competition for the same target customers. Realistically there are going to be a few dominant products that have a large share of the market and therefore have massive amounts of traffic. You can use this tool to identify where these dominant products are getting their traffic from and then use paid ads to get in front of those same customers who are readily buying your competitors products.
Phase 2: Lead Capture
After you build consistent traffic channels to your website, you need to get their email address or some other form of contact information in order to build a relationship with them. The best way to do this is through landing pages.
In his book “The Machine”, Ryan Deiss (CEO and Founder of Digitalmarketer.com) outlined key points that are needed for any landing pages to be successful. Some of them were:
- Market Callout. Your visitor needs to know they’re in the right place, so make sure you call out to them either directly (i.e. Attention: ______) or indirectly with recognizable images and vocabulary.
- Clear and Concise. The best landing pages have a single message and make a single offer. Make sure your landing page isn’t trying to do too much.
- Easily Understood. If a visitor can’t figure out what you’re offering in 5 seconds or less, you’ll lose them. Perform the 5-second test with friends or colleagues and make sure your landing page passes.
- Compelling Headline. You need a clear, concise, benefit-rich headline that grabs your reader’s attention and tells them they’ve come to the right place.
- CTA Above the Fold. Most of your visitors won’t scroll below the fold, so if you’re make a free offer, give them a chance to take action without scrolling.
You can use these tips to create an effective landing page, one that is able to convert more traffic to leads. With this in mind developing the design of the landing page is also important. Therefore, I want to introduce to you a website called wishpond.com, that will take care of your landing page creation and help you with upcoming phases of this system. Some of their landing page templates include:
Wishpond has a library of over 100+ styles of landing pages to choose from and they have spent a lot of time and effort making them as customisable as possible for individuals. Therefore, combining the tips I mentioned earlier and the design of these landing pages you should see an increase in conversion rates.
Phase 3: Email Marketing
Once you have captured leads on your landing page you can use email marketing to help build up to a sale. This phase of the system is intended to nurture your leads and build a relationship with them.
Email marketing is a key component of a campaign no matter what industry or niche you are selling products to. The reason why it so important is that without it you will see a drop in sales. This is because if you blindly direct traffic to a sales page, you might see a few sales but the majority of your traffic will leave the site immediately because rarely people trust you enough to purchase your product the first time they see it unless you have a very talented copywriter.
Having mechanisms in place such as the landing page allow consumers to make micro-commitments, like give you their email address in exchange for a free ebook, before you can ever close a sale with them. You may later send them emails designed to provide them high-quality content so they start to believe that you are actually an authentic person and the thing you are going to sell them actually works.
Essentially the best practices for email marketing are:
- Headline. Spend time crafting a headline of the email as it plays a huge part in getting it open. If you are lost for ideas find a headline generator that will help you come up with high converting headlines.
- Frequency. Decide upon an appropriate interval to send your emails. You don’t want to send too many that you look like a spammer, you don’t want to send too few that you start to see a drop in engagement.
- Value. Don’t carpet bomb your email list with offers, instead take the time to produce content that you give away for free as a gesture of goodwill in the hopes they reciprocate later on by buying your product.
The top email marketing platforms I would recommend are Aweber and Wishpond, as they both provide unlimited email broadcasts no matter what pricing plan you choose. This means you can test multiple variations of the email by sending them to different audience segments without being hindered by a maximum email count. You also have the opportunity to make use of each platforms power through integrations as the developers have made it possible to share data and email lists between each platform.
Phase 4: Automation
When you start to scale your lead generation and email marketing efforts you will find your workload increase. In order to avoid this, the platforms I have mentioned earlier have created automation features to assist the performance of your campaign.
Both Aweber and Wishpond have a feature known as email drip, where you can pre-write content for your emails and program them to send on specific days, or after certain lengths of time have elapsed after your previous email was sent. This feature is really powerful as you can write an entire email sequence that contains all the emails you a going to send, a month in advance, and later they will be sent automatically. All you need to do is monitor performance and tweak certain email copy to increase conversion rates.
To get even more advanced, a feature known as automation workflows has helped change email marketing entirely. This feature allows you to create a dynamic email campaign by sending highly customised emails based on lead activity, here’s a really good example of it:
Having these automation mechanisms in place will allow you to take advantage of the most cutting edge of email marketing solutions. You can build out possible scenarios like the example above of how your leads might behave so that you are encouraging engaged leads to move forward in your email sequence, whilst you remove unengaged leads from your database or put them in another sequence designed to regain their interest. All of this is taken care in the background by platforms like Wishpond, so you can spend time optimising your campaigns.
Summary
These were the 4 phases of the system that I believe could help you capture more leads and bring in more sales. This works in almost every niche selling e-learning or info-products. As you may have gathered the technology I highly recommend using to build these campaign is Wishpond, mainly due to its simplicity and versatility. There are more features to Wishpond, however, I will save that for another article, for now, I also urge you to read “The Machine” from Ryan Deiss and checkout Similarweb. If you have found this to be interesting please share this article so that other people can access this information and be informed of such marketing methods being used by million dollar businesses today.