"Up-and-coming cryptocurrency startup IOTA has partnered with Microsoft, Fujitsu, and twenty more companies to launch the first publicly accessible data marketplace for the Internet of Things. What makes this undertaking especially intriguing is that the marketplace will be entirely powered by a distributed ledger.
The initiative, which will allow stakeholders to share and monetize their data in a secure way, aims to demonstrate a proof of concept for a tamper-proof data marketplace. Once uploaded to IOTA’s decentralized ledger, all data is distributed to countless nodes in order to ensure immutability."
[https://thenextweb.com/hardfork/2017/11/28/iota-microsoft-data-marketplace-cryptocurrency/]
Sitting on $1.40 at the present moment, IOTA has huge potential for future growth. Forecasts put it at $2.80 by 2018 and with the backing of so many major companies would not surprise anybody by reaching $100 dollars within the next two years.