An app that pays you $6 a month to display ads on your smartphone's lock screen is preparing to push into Europe.
Start-up Slidejoy, fresh off the back of a $1.2 million funding round earlier this year, thinks it has the solution to a big problem – how to get people to take notice and engage with mobile advertising.
Its model is to allow users to opt in to see ads on their Android phone lock screen and get paid for doing it.
"We want to make sure we are providing value for advertisers, that's who our clients are," Robert Seo, founder and CEO of Slidejoy, told CNBC by phone.
"We are creating a system where a user is incentivized to have the ad on the phone but not necessarily needed to click the ad to the get the reward."
Countering the rise of ad blocking?
Various services have been looking at how to create a successful model for mobile advertising, particularly with the current trend of people using ad-blockers. There were 198 million ad block users as of August, a 41 percent rise from the same time last year, according to a study by PageFair, a company that tracks the use of these services.