An old boss would always ask how many new credit cards I would open for customers that day. We would argue over and over about this..... my answer was always 0. What if NO ONE walks in today? What if the people who do don't have good credit? What if they already have cards with us? --- I can't control any of those things so a goal in that regard just never made sense to me.
RE: S.M.A.R.T. Goals Aren't So Smart - Why they miss the mark.