Are You Raising The Bar Or Bumping Into It?

A quick watch - under 3 minutes -
from Hilton Hotel's CMO.

The key quote, to me, from the video is "It's Really Important To Be One That's Constantly Raising The Bar, Not Bumping Into It"

There's more, though, like how being first doesn't make you first.

Hope you all find it a valuable use of 3 minutes.