Kathleen Kennedy had a rooky time on the Star Wars train. Her beginning was very promising. Fans loved Star Wars: The Force Awakens, well, most of them liked the movie when it came out. It is still one of the only few movies to have made over 2 billion dollars at the box office. Rogue One despite the rocky start and the extensive reshoots was well liked and made a billion dollars. Despite all of the green dollars not all was well. Kennedy seemed to have angered fans with her comments against fan boys. The same fan boys who spend so much money on the franchise. But as long as the money rolls into the Star Wars pockets it's all good right?
Well, maybe and maybe not. Then came Star Wars: The Last Jedi and stunk the ship and divided fans. Sure the movie made a billion dollars. But, I think the studio expected a bit more from the beloved franchise. Plus it looks like no one handled the fans criticism too well. Fans expected it to the series into a certain direction, or any direction. But this movie managed to kill the past, and everything fans loved about the franchise and leave no clear path for the future. If it was the last movie of the saga, I would find it an O.K. ending because I feel like there is nowhere else to go.
Then, the horror of Star Wars: a Solo Story came. From the beginning the movie was bad news. No one wanted this movie. The casting was terrible. The directors where fired in the middle of shooting and fans voted with their legs and just didn't show up. The movie tanked at the box office.
It's not just movies who are suffering. The theme parks are also suffering. Galaxy's Edge has been doing so badly that theme park managers are being fired for that flop.
Also, I've seen more hype on the internet for Frozen 2 then I did for Star Wars: The Rise of Skywalker. The trailers generated almost no internet buzz beyond Dark Side Ray and that died pretty fast.
Kathleen Kennedy contract expires in 2021 and now the rumors say that after J.J. Abrams refused to take the job, Jon Favreau is in talks to take on the role of the Kevin Feige of Star Wars. He is the showrunner of the Mandalorian and fans are mostly happy with that show. I think he has enough experience to be able to do the creative and behind the scenes part right. J.J. Abrams would have been all wrong for the job, let him destroy the DCEU which he undoubtedly will as he is a one movie man. I guess we will see if Favreau can bring enough nostalgia and hope for the future into Star Wars to get fans interested enough in the franchise again.
Do you think it is possible to save the Star Wars franchise?
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