Creepy red balloons are hyping the IT premiere in Sydney 🎈

Sydney is preparing for the new Stephen King-based IT film in a pretty chilling way.

The Sydney marketing team for #ITMovie have outdone themselves.

Awesomely creepy #ITMovie

Pretty cool marketing initiative for #ITMovie spotted in Sydney CBD this morning.

"We all float down here"

Ha! Clever. 🎈RT Hive account@mumbrella: Well played #ItMovie marketers, well played

Fantastic marketing idea for #ITMovie, and creepy AF lol

#Sydney sees red balloons above drains for the upcoming #ITMovie