Puspo Wardoyo, from Guru slams stir selling chicken. Last year, Wong Solo's Roast Chicken Restaurant
ranked 10th, this year immediately jumped to rank 3. This award is worth it. Despite heavy bets, the company raised by Puspo Wardoyo's cold hands is willing to open up to the development of modern management. In addition, he tried honestly. Look at his business trip that was built from the side of the road and accompanied by insults.
Steady, Puspo took off his full-time job as a high school teacher at Perguruan Wahidin, Bagan Siapi-api, North Sumatra, to open a five-legged chicken stalls with chicken wing Ayam Bakar Wong Solo behind Polonia Airport, Medan. He does not care about nagging in-laws and his wife, Rini Purwanti, who had no choice but to help her husband manage their new business. In fact, women alumni of the Faculty of Economics Gadjah Mada University is a lecturer of the University of North Sumatra, Medan. The irritated father-in-law even wrote a message nyelekit to his wife, that his action to open the roadside stall was ngisin-isini (embarrassing). Money Rp 700 thousand savings during the teacher became the initial capital.
Warung belonging to a man born in Solo 43 years ago was initially staggered. If it rains, the chickens do not sell. Different from the cheating practices of other restaurant entrepreneurs, Puspo never sell the chicken the next day. From the beginning, Puspo was well aware of the importance of maintaining merchandise quality. After all, the shop sells a maximum of 7 tails with a turnover of Rp 35 thousand / day.
"I was even able to sell three tails every day in the first three months, which is still often left," Puspo said. However, he is firm in principle that it is better to open employment than to seek it. And Puspo's entrepreneurial blood turned out to be declining from his mother's father who also during his lifetime also opened a rice stall business in Solo. His parents once gave a discourse to him, to sell grilled chicken instead of being an employee. This advice seems to make an impression on Puspo's heart.
Time went on and Puspo's business fell-up three times. One time, the maid needs quick money to redeem his house that will be confiscated for Rp 800 thousand. Puspo does have Rp 1.3 million, but has been prepared for business development. A difficult choice: Helping a helper or prioritizing the future of his business. His conscience asked him to help the maid despite having to fuss with his wife.
However, who would have thought if his help was precisely the beginning of his success. His aide introduced Puspo with the daily reporter Waspada, Medan. The chat with the reporter turned out to be the headline of this newspaper under the title of Open Wow Ayam Bakar Wong Solo. It happened one day in 1992. The next day or after the headline, hundreds of customers came to the shop. A hundred pieces of chicken sold out that day and continued to rise to 200 pieces in the following days. The turnover also boosted to around Rp 350 thousand / day. This moment at the same time make Puspo aware that publication and promotion is important for business progress.
In the middle of that year, BNI offered loan assistance without collateral (help of pegel kop / entrepreneur of the weak class and cooperative) amounting to Rp 2 million. In fact, Puspo did not apply for loan because he did not need. However, he agreed and used it to expand the stall as well as replace his oil stove with a more modern gas stove.
Ayam Bakar Wong Solo is also famous throughout Medan. BNI again offered a soft loan of Rp 15 million, which was only five months after the first loan. This unwanted loan then becomes the opening capital of the first branch in the same city. However, this branch is problematic because the local government accused of disturbing the order and built without permission.
The next day, Ayam Bakar Wong Solo entered the newspaper because of the confiscation and demolition of the local government. Puspo resigned and confessed wrong. It was a valuable lesson for him. Instead, he opened another branch at a different location (Jalan Gajah Mada, Medan) but with complete permissions. The move becomes more intolerable by opening up new branches at every sun food bazaar counter. Variations are also done with additional menus such as gado-gado and various Javanese specialties. His employees swelled to 24 people.
At that time, he intends to buy McDonald's franchise rights for the Sum-Ut region worth US $ 2 million. After passing a tight selection, Puspo escaped the franchise rights with a heavy requirement: Release Ayam Bakar Wong Solo. He objected, and this is supported by SSUV. Said SSUV, it is better to manage RM Ayam Bakar Wong Solo with more professional. Finally, the opportunity to become a franchisee McDonald's released just like that.
Thus, according to the demands of professionalism, Puspo established PT Sarana Bakar Digdaya (SBD) which umbrella its business. Respectful with Puspo's business, SSUV provided a capital loan of Rp 750 million for a five-year repayment period. Thus, SBD share ownership will change with 85% owned by Puspo and the rest is owned by SSUV. SSUV loan is used to rehabilitate its restaurant branches and buy land in the Polonia area. SSUV again disburses financial aid gradually up to Rp 2 billion for the development of other branches. On the encouragement of SSUV also, formed PT Sarana Krakatau Digdaya (SKD) with a ceiling of Rp 2 billion. Through SKD, Puspo began to manipulate its products.
Puspo also hook PT Sarana Bali Ventura (SBV) to expand to the Island of the Gods. For that, he pocketed up to Rp 850 million plus loan from SBV of Rp 400 million. Now, he has opened 11 branches of RM Ayam Bakar Wong Solo in various big cities: Medan, Solo, Bali, Pekanbaru, Surabaya, Semarang, Malang and Padang. Branches in Banda Aceh and Binjai were closed, but reopened this year. Finally, he opened a new branch in Yogyakarta with an investment of Rp 500 million and is projected to return capital no later than the end of the 2nd year.
Funny thing is, RM Ayam Bakar Wong Solo has no branch in Jakarta, except one outlet in Ancol. Puspo seems to have difficulties in finding vast and representative land for new branches in Jakarta. In addition to tenacious and honest, Puspo's success is also supported by the management team that now reaches 20 people, in addition to 500 employees. He recruited selected graduates from various universities to help him manage the company as well as the management support of the two venture capital firms.
Although it has been well known to the corners of the archipelago, Puspo keeps on alert so that its customers are not bored. How to create a variety of menu, in addition to quality must be superior to others. Currently, it provides 50 more food menus and 20 drinks menus. Customer RM Ayam Bakar Wong Solo will always enjoy the fresh dish and the best cooking spice. In order to always be the best service, Puspo is a bit "chatty" by making standardization of spices, service and interior design-the exterior of his restaurant. All spices are made in Medan before being distributed to all branches. "I will not use preservatives," he said.
Not content to play in the country, Puspo plans to develop business outlets in Malaysia, Singapore and Brunei Darussalam next year. In Malaysia, RM Wong Solo seems to be easy to accept because it has been well known thanks to its business profile exposure in TV3 and TV1 Negeri Jiran this. In fact, many Malaysians who come to Medan just to eat grilled chicken Puspo.
Another plan, introducing Ayam Bakar Wong Solo to all walks of life, including the lower classes. For that, the franchise system of Chicken Bakar Wong Solo has been prepared. Target franchise holder of this latest model, the students, especially in Kota Gudeg. Despite wearing five-legged frills, the standardization of service and products is maintained through the tight control of Quality Control Division RM Ayam Bakar Wong Solo. Not to be outdone by the giant company, Puspo also online-his business on two sites,