I am a composer myself and I normally upload my music on Soundcloud for my audience to stream. The problem with any form of art nowadays is that there's too much clutter. Technology has made creating art simpler than it was before, not without it's problems obviously.
The main problem any musician who uploads their content on soundcloud.com would face is: "How do I get my track amongst the top charted ones on Soundcloud?!"
Budi Voogt is the CEO of Heroic Recordings, Partner at bitbird and the manager of the artist San Holo.
He's written this amazing book called "The Soundcloud Bible"which has all the things you will need to learn about soundcloud promotion.
I will list all the contents of the book which I could find from the website
An outline of the chapters included in the 400+ page book
Career Strategy
Defining your vision and mission as an artist. Establishing a creative habit. Choosing the right alias. How to differentiate yourself. Deconstructing your target audience. Building momentum.
Fanbase Fundamentals
Building a tribe. A thousand true fans. The digital ecosystem. State of the music industry. The fan funnel, converting listeners into superfans.
Branding & Online Presence
Winning in an attention economy. Owning your audience (building email lists). Importance of websites and stores. Defining your aesthetic. Finding a visual artist. Establishing a voice. What socials to use. Optimizing your content mix. Biographies and press-kits.
Using SoundCloud
Optimizing your profile. Understanding all features. Getting more followers. How the charts work. Mastering analytics. Illegitimate content (remixes and mixes). Podcasting with SoundCloud.
Know Your Rights
The basics of copyright. The difference between songs and masters. Role of managers, publishers, labels and the rights they represent. How to get paid from radio and television use. Getting synched.
Music, Mixing & Mastering
How to deal with illegitimate remixes and sampling. Making sure your music is good enough to release or pitch. Essential tips to improve your mix and master.
SoundCloud Monetization
Making money on SoundCloud. Understanding the paid subscription Go. Qualifying for SoundCloud Premier and getting paid for plays.
Distribution
Mastering independent distribution. What download gates to use (a comparison of the best in the industry). How to get your music on stores. Monetizing on YouTube. Using Bandcamp.
Outbound Marketing
Crushing influencer marketing. Blogs, Hype Machine, YouTube promoters, SoundCloud networks, repost trading. How to find them and pitch to them, successfully. Premieres & exclusives. How to write an email pitch. Structuring release roll-outs, timing everything perfectly. Using SubmitHub.
Getting Signed
Whether labels are still necessary. The role of A&Rs. Finding labels that fit you.
(Un)fair Advantage
Whether you should pay for promotion. Repost and upload scheduling tools. SoundCloud bots. Downloading any SoundCloud upload.
I think this book can help you a lot if you're starting out with marketing your music. I hope this helps and you can buy the book directly from their website: https://heroic.academy/soundcloudbible/
If you like my content, don't forget to upvote and follow me. Please leave any questions you have about this in the comments and I will be happy to help you out in any problems you might have. Thanks for reading!